2017: a year of profit with Briers

by | Jan 17, 2017 | News | 0 comments

2017 may only be a few weeks old, but now is the perfect time for garden and gift retailers to think about how they?ll build profits in the year ahead. The solution is simple ? Briers. Thanks to the company?s latest promotional lines, driving sales both now and long into 2017 couldn?t be easier or more inspirational.

The perfect complement to Briers? award-winning, fashion-led gloves and accessory ranges, the latest promotional collection is designed to offer incremental volume sales in excess of 10%, thanks to its unrivalled impulse selling solutions. The current offering features proven volume sellers, including the All Seasons range of gloves, including an all-new ?glove and snip? dual purchase, as well as the beautifully soft leather range, Seed & Weed, and finally the 2017-trend collections ?Birds and Branches? and ?Oriental Floral?.

Briers? unbeatable value continues with its glove and secateurs sets, plus twin and triple pack deals. Including such designs as its Rigger range, patterned cotton gloves and two-toned Seed and Weed, the combination of fast-moving sales from these promotional packs is unrivalled by any other supplier.

Each of these promotional gloves are supported by Briers? proven wooden display units. Front-on displays, means maximum impact in store, plus with a footprint of just less than a m? the display units can be easily added to areas of high footfall, or to support seasonal displays.

For dead space at the end of shelves, why not consider adding Briers? Clipstrip displays? Pre-merchandised, pre-priced and ready to hang, this low-cost solution can draw the eye with immediate impact, increasing impulse sales significantly.

Jackie Eades, managing director at Briers said: ?Our promotional deals are designed to drive sales year-round; from seasonal promotions to gift and impulse-sales potential. Our products are the perfect solution for retailers who are looking to not only drive sales in 2017, but also for those retailers who want to offer their customers something beautiful, encouraging repeat sales through long-term brand loyalty.?

Briers? designs are leading the way in fashion-forward gardening gloves and accessories, including award-winning wellington boots, clogs, tool bags, kneeling pads, metallic tins and cups to name but a few. Collections include the ever-popular William Morris gifting range, and the Julie Dodsworth Flower Girl and Orangery ranges, both of which draw inspiration from the waterways of Britain.

If you would like to find out more about Briers? latest promotional offers and trend-led product ranges, telephone 01963 269 077, or email hello@briersltd.co.uk

more latest news ➡

Westland growing media products added to Westland Live

Westland adds growing media to Westland Live

Westland Horticulture, home to brands such as New Horizon, Boost, Resolva, Peckish, and Kent & Stowe, has announced it has added its growing media category to Westland Live, giving its customers a one-stop shop for its brands and products. Westland Live is an...

British Garden Centres

How big is Christmas for British Garden Centres?

The highly-anticipated Christmas season has arrived early this year for British Garden Centres, as it opened its doors to customers in September to an influx of pent-up shoppers. Following a temperamental and wet summer and a few years of subdued Christmases due to...

Bradford garden centre group wins award

Bradford garden centre group wins community award

The team at a Bradford-based garden centre group is celebrating after winning a regional business award. Yorkshire Garden Centres, owner of Tong, Tingley, Bingley and Otley Garden Centres, won the Community category of the Yorkshire Post Excellence in Business...

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This