August is often misunderstood in the retail gardening calendar. Many consumers assume the season is winding down, yet horticulturally it remains one of the most productive planting windows of the year. Soil temperatures are at their peak, meaning faster establishment...
The next generation of gardeners are already shaping the expectations and behaviours that garden centres must respond to. Children, teens, and young adults are engaging with nature in ways that reflect their environmental awareness, digital fluency, and desire for...
Garden centres are entering a new phase of customer loyalty, one defined not just by transactional points collection, but by meaningful engagement, sustainable behaviours, and long-term relationships. As expectations evolve, retailers are recognising they must do more...
Garden centres have long been the gateway between people and the natural world. They are not just retail spaces, they are educators, influencers, and community hubs. As sustainability becomes central to consumer decision‑making, garden centres have a unique...
Holly Daulby, managing director at the specialist gardening PR agency, Honest Communications, the chosen agency of leading brands like Hillier Garden Centres, elho,and EP Barrus, reveals why brand collaborations might be the tactic your marketing strategy is...
Loyalty in garden retail has moved far beyond the traditional model of points, vouchers, and occasional discounts. Today’s most effective programmes operate as strategic engines, systems that deepen relationships, personalise experiences, and generate insights that...
Fay Clarkson, Operations and Account Director at Specialist PR Consultancy of the Year Honest Communications, explores how integrating online and offline experiences is the secret to reconnecting with consumers in 2026. In an era of AI, algorithms and ads, it’s...
Once the snow and frost subside, making way for some spring sunshine, demand for core lines will start ramping up. GIMA members offer a look at the season’s must-have products to help kickstart spring and keep sales blooming. Laying the groundwork “As gardeners across...
Beth French, account director at the specialist gardening PR agency, Honest Communications, the chosen agency of leading brands like Hillier Garden Centres, elho, and EP Barrus, digs into how to truly measure the impact of PR. For years, PR success has often been...
Holly Daulby, managing director of the home and garden agency and Specialist PR Consultancy of the Year, Honest Communications, shares her insights into the trends set to shape comms in 2026… The world of marketing and communications is always on the move, and right...
Fay Clarkson, Operations and Account Director at Specialist PR Consultancy of the Year Honest Communications, explores the different approaches to influencer marketing. With UK adults spending an average of 1 hour and 37 minutes on social media sites every single day,...
In today’s retail landscape, values matter more than ever. Consumers are no longer just buying products, they’re buying into brands. They want to know that the businesses they support are aligned with their own beliefs, whether that’s sustainability, community...
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