Autumn Fair launches remote exhibiting

Autumn Fair has launched a ‘Remote Exhibiting‘ package created for those unable to travel to the event. International suppliers will be able to showcase their products to buyers at Autumn Fair, taking place from 5-8 September at NEC Birmingham.

With stands built, set up and staffed on behalf of the exhibitors by staff based in the UK, September’s Autumn Fair will welcome the Shandong Pavilion, showcasing products from 30 suppliers from China’s Shandong Province. Shandong’s regional GDP totalled at 7.3129 trillion yuan in 2020, ranking third in China. It is an important manufacturing base in China with a deep industrial heritage focusing on consumer products, and the Shandong Pavilion at Autumn Fair will stage the largest collection of Chinese manufacturers offering a wide range of home, gift, and fashion collections.

Stuart Thomas, head of global partnerships, Hyve Group plc says: “We are delighted to be working with Shandong Province to showcase a brilliant range of high-quality manufacturers at Autumn Fair. For UK retailers looking to source from China, Remote Exhibiting ensures we continue to deliver this and enables our international community to carry on doing business at our UK shows. The package allows products to be showcased to buyers, with no travel from the exhibitors.”

Visitors to the Shandong Pavilion will be able to see, touch and experience products in person, while virtual sales meetings allow buyers to speak directly to the suppliers. Follow up is made quick and easy with CRM leads that include notes tailored to each stand visitor.

Cao Guoping, director of European & American affairs division of Shandong Provincial Department of Commerce, has been committed to developing economic and trade cooperation between Shandong and European countries for many years. He says: “Shandong features close economic and trade exchanges with the United Kingdom. The ‘Made in Shandong’ initiative strives to create products with lean materials, exquisite design, fine production, and meticulous service. A total of 30 consumer goods companies were invited to participate in this exhibition, involving household items like furniture, mirrors, carpets, straw and willow weaving, artificial flowers, and handkerchiefs, gifts such as greeting cards, chocolates, and fashion accessories, exquisite accessories of craft ornaments and glass handicrafts. We welcome British retailers to contact us and purchase Shandong-made products.”

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