Baby Bio? to rejuvenate the houseplant sector

by | Feb 9, 2017 | News, Products | 0 comments

With a host of exciting new products in 2017, Baby Bio?, the trusted ?go to? brand for indoor plant care is set to rejuvenate the houseplant sector in garden centres.

Christina Bouzala, group brand manager at SBM Life Science explained: ?People who understand how to care for their houseplants and recognise the value of feeding are likely to spend more, which is good news for garden centres.??With this in mind, we?re using our social media platforms to show why and how to feed houseplants.??We?re also giving consumers a new, exciting range of products that will help them keep their houseplants vibrant, bright and colourful.

?Garden centres that want to capitalise on this opportunity need to place houseplant food alongside the houseplants themselves in store to drive sales.?

The exciting products in the Baby Bio? range new for 2017 are Baby Bio? Orchid Feed & Mist, Baby Bio? Houseplant Compost, Baby Bio? Orchid Compost and Baby Bio? Pour & Feed Ready to Use.

Baby Bio? Orchid Feed & Mist

Baby Bio? Orchid Feed & Mist contains all the essential nutrients needed to support and prolong flowering.??A fine mist delivers the nutrients to every part of the plant and creates a humid environment within which orchids thrive.??It is available in the iconic Baby Bio? 175ml bottle.

Baby Bio? Pour & Feed

Baby Bio? Pour & Feed is ideal for indoor and conservatory plants, as well as outdoor plants in pots, containers and hanging baskets.??It encourages vibrant blooms and bigger, greener leaves and it is enriched with seaweed.

Baby Bio? Houseplant Compost

Baby Bio? Houseplant Compost is specifically formulated for indoor plants, seedlings, pots, baskets and containers.??Feeding plants for 4 months, Baby Bio? Houseplant Compost is free draining and has added essential nutrients for healthy flower, leaf and root growth, as well as being a peat reduced formulation.??It is available in 10 litre packs.

Baby Bio? Orchid Compost

Specifically formulated for orchids, Baby Bio? Orchid Compost has the open structure and free draining environment essential for the root system of orchids.??It has the added nutrients orchids need for sustained flowering and is available in 5 litre packs.

Part of UK gardening since 1951, the Baby Bio? brand contributes 50.1%?to the value of the houseplant category.??With aided awareness of 93%, higher than any other brand in the market.??Baby Bio? has a track record of innovation.??In 2014 it introduced drip feeders and has grown year on year to become the market leader; Baby Bio? now accounts for 46%?of the drip feeder market.

Baby Bio is a registered trademark of Bayer CropScience Ltd.

more latest news ➡

Steve Morgan

GCR PROFILES STEVE MORGAN, CHAIR OF ZEST OUTDOOR LIVING

A popular and well-known figure in the garden industry, Steve Morgan is the sort of person you would want to be on your side. In many ways he built Zest and the wider P & A Group of which he is also Chair, to the same model. It’s a family business, where the...

autumn

Moving From Summer to Autumn Without Confusing Customers

Seasonal transitions are among the most delicate moments in retail. For garden centres, where atmosphere and emotion drive purchasing decisions, the shift from summer to autumn must feel natural, not abrupt. Customers should sense continuity, not contradiction....

Engineering before technology

Engineering Before Technology

Commercial organisations across the UK are navigating a rapidly changing energy landscape. Energy systems are evolving, regulation is tightening, costs remain challenging,and expectations around sustainability and resilience continue to increase. In this...

Christmas

Why August Matters More Than October for Christmas

For decades, October was considered the unofficial start of Christmas retail, the moment when festive displays appeared, stock arrived, and customers began to think ahead. But in today’s supply‑chain reality, October is no longer early; it’s reactive. The smartest...

spirits

Craft Spirits, Gifting, and Seasonal Tasting Events

Craft spirits have evolved from niche indulgence to mainstream fascination, and garden‑centre retail is increasingly embracing this shift. With customers seeking authenticity, provenance, and experience, craft spirits offer a natural extension of the lifestyle and...

deli and bakery in garden centres

Bakery & Deli Freshness, Display, and the Power of Smell

Few retail experiences are as instantly evocative as walking into a garden‑centre bakery or deli. The scent of freshly baked bread, the sight of golden pastries, and the hum of conversation around the café create an atmosphere that feels both indulgent and...

footwear

The footwear conundrum: A Year‑Round Opportunity

Footwear has quietly become one of the most consistent performers in garden‑centre retail. Once seen as a functional add‑on, it now represents a category that bridges lifestyle, leisure, and practicality, appealing to customers across seasons and demographics. From...









Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This