Bathgate: Helping garden centres to grow sales

Can you give us a brief outline of the brand?

Bathgate is part of Bathgate Silica Sand, an independently-owned company that was formed more than 100 years ago. We offer a vast range of high-quality horticultural products designed to boost performance.

Retailers can choose from a wide variety of compost, top soil, lawn and sports turf top dressing, grit sand, block paving sands, and decorative stone. We also offer an award-winning premium compost blend with a unique formulation that optimises growth and resistance to disease.

What makes the company different to your competitors?

We put quality first, using the finest ingredients and latest technology to manufacture our horticultural products. Each one is precision blended and regularly tested in our onsite laboratory to ensure consistently high standards.

We are often told by garden centre managers that their customers specifically ask for Bathgate products as they’ve been so impressed by them– you can’t get a better endorsement than that.

What support are you offering garden centres?

We work closely with garden centres to help them meet their customers’ needs, providing a wide choice of products that can meet specific applications and performance requirements. We offer samples, technical advice and informative point of sale material, which can be supplied pre-priced and includes downloadable high-resolution images as well as multi-buy options.

We also provide a nationwide delivery service for quantities ranging from a single pallet through to a full load.

Why should a garden centre work with your brand?

We are constantly striving to be the best at what we do. We are focused on our customers and listening to their needs, ensuring we provide the highest quality products and a service to match. We make sure the customer experience is always a positive one and put customers at the centre of everything we do.

What’s the next step for the brand?

We are a dynamic brand, which is always moving forward and making changes for the better, including developing new products to ensure garden centres and their customers have greater choice than ever before.

Recent additions to our range include a peat-free version of the Bathgate 50L multi-purpose compost and also a 50L peat-reduced multi-purpose compost.

As more and more people turn to gardening and recognise its benefits, we look forward to continuing to serve the horticulture industry providing high-quality products and services to our garden centre and nursery customers.

Who are the key contacts at the company?

Colin Sanders is commercial director at Bathgate, and Steve Simmons and Simon Keeble are our technical sales managers.

Address: Arclid Quarry, Congleton Road, Sandbach, Cheshire, CW11 4SN
Telephone number: 01270 762828 
Email address: colin.sanders@bathgatesilica.co.uk