Bayer Garden to rejuvenate the houseplant sector

by | Aug 28, 2016 | News | 0 comments

Capitalising on the truly iconic Baby Bio? brand, Bayer Garden intends to rejuvenate the houseplant sector in 2017.

Recognising an untapped opportunity in the houseplant care category, Baby Bio? is launching four exciting new products, from compost to a ready to use formulation.? Details of each of the products will be revealed at GLEE (Hall 18 at stand 10N08-P09).

Part of UK gardening since 1951, the Baby Bio? brand contributes 52.1% to the value of the houseplant care category.? In 2014 Baby Bio? introduced drip feeders, and has grown year on year to become the market leader.

Baby Bio? now accounts for 45.2% of the value of the drip feeder market.? Building on its leading market position and complementing the new product launches, Bayer Garden will grow the category further, using consumer insight to increase purchase rates and the value of each basket.

?Our goal is that wherever there are houseplants there will be houseplant food,? explained Bayer Garden Group brand manager, Christina Bouzala: ?This way we can bring the benefits of feeding houseplants to life at the crucial moment, persuading hesitant consumers to purchase. The increased profile of the category will also drive sales.? In a trial this season well placed click strips drove up sales of Baby Bio? by 130.4%.? We?ve increased our clip strip offer so retailers can make sure the product is exactly where consumers want it.?

more latest news ➡

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Sustainable pest control launched on GROW platform

GCA GROW launches sustainable pest control course

Garden centre staff can now gain knowledge to help customers to deter and combat pests in a more natural, sustainable way via the GCA GROW (Garden Retail Online Workshops) e-Learning platform. The organisation has launched its new Sustainable Pest Control course....

Rising stars with Gordon Emslie

Rising Stars finalists announced

Five individuals from GCA member garden centres have reached the finals of the industry body’s Rising Stars programme sponsored by Westland Horticulture. The staff were put forward by their garden centres and took part in a series of workshops this year. GCA...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This