Bayer Garden to rejuvenate the houseplant sector

by | Aug 28, 2016 | News | 0 comments

Capitalising on the truly iconic Baby Bio? brand, Bayer Garden intends to rejuvenate the houseplant sector in 2017.

Recognising an untapped opportunity in the houseplant care category, Baby Bio? is launching four exciting new products, from compost to a ready to use formulation.? Details of each of the products will be revealed at GLEE (Hall 18 at stand 10N08-P09).

Part of UK gardening since 1951, the Baby Bio? brand contributes 52.1% to the value of the houseplant care category.? In 2014 Baby Bio? introduced drip feeders, and has grown year on year to become the market leader.

Baby Bio? now accounts for 45.2% of the value of the drip feeder market.? Building on its leading market position and complementing the new product launches, Bayer Garden will grow the category further, using consumer insight to increase purchase rates and the value of each basket.

?Our goal is that wherever there are houseplants there will be houseplant food,? explained Bayer Garden Group brand manager, Christina Bouzala: ?This way we can bring the benefits of feeding houseplants to life at the crucial moment, persuading hesitant consumers to purchase. The increased profile of the category will also drive sales.? In a trial this season well placed click strips drove up sales of Baby Bio? by 130.4%.? We?ve increased our clip strip offer so retailers can make sure the product is exactly where consumers want it.?

more latest news ➡

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This