Beesley & Fildes predicts double sales following the success of decking product

by | Mar 12, 2018 | News, Product News, Products | 0 comments

Building and timber merchant, Beesley & Fildes, has experienced a successful year of sales since taking on Composite Prime?s latest decking product, HD Deck Dual, and has forecast the possibility of double sales within the next 12 months.

Currently stocking both colour options of the reversible decking board in its Widnes and Chester branches, the product has been well received by customers looking for a low maintenance, durable decking solution that retains a natural likeness to timber. HD Deck Dual is the second Composite Prime product to be stocked by Beesley & Fildes, following the success of the wood plastic specialists? HD Deck 146 board within the merchant?s branches.

Since stocking composite decking at the beginning of last year, Beesley & Fildes has seen a steady sales growth, attributed to the success of products such as HD Deck Dual. Impressed by the products unique quality, the merchant is interested in taking on Composite Prime?s more recent garden innovations including HD Fence, a contemporary, durable solution for residential gardens and commercial boundaries.

Stuart Hodkinson, product development manager at Beesley & Fildes, said: ?We decided to stock Composite Prime due to the quality of the products, which has been proven through the extensive research and testing phase prior to the decking being launched to the market. The uplift in sales we?ve seen since taking on HD Deck Dual and the support we?ve received from the company with regards to training has been second to none. We were confident HD Deck Dual would work for us, following our customers? response to the HD Deck 146 board, and now we are keen to see further ranges from the innovative, forward-thinking team.?

Beesley & Fildes was established in 1820 and now has a network of nine branches throughout the northwest supplying building, landscaping, timber, joinery and roofing products.

Charles Taylor, sales director at Composite Prime, said: ?Naturally we are thrilled with the response HD Deck Dual has received since its launch last year and have always been confident the product would take off. We have worked hard to ensure the boards fill a real gap in the market for a low maintenance, durable and safe decking solution that has a true natural likeness to timber. We have a strong commitment to our stockists and we couldn?t be happier that both HD Deck 146 and HD Deck Dual is proving to be successful for Beesley & Fildes.?

HD Deck Dual combines FSC? 100% certified hardwood timber and recycled plastic. Featuring a unique protective cap around the board?s outer layer, the material has been innovatively designed to protect the inner core from the elements. In addition, the fully capped design creates a protective layer that offers resistance against stains, fading and weathering. The decking board has also received certification on its slip-resistant feature and carries a 25 year warranty.

more latest news ➡

New logo for the Bransford Webbs Plant Company

A fresh, new look for The Bransford Webbs Plant Company

The Bransford Webbs Plant Company is proud to unveil a new company logo, launching at The 2024 National Plant Show at Stoneleigh Park. An evolution of the original Bransford Webbs logo introduced almost twenty years ago; the heritage shades of purple and green have...

GCA CEO Peter Burks hosting a free sustainability webinar this month with the focus on water and ‘navigating the green minefield’

Free sustainability webinar for GCA members

Garden Centre Association (GCA) members will hear from a trio of sustainability experts during a free webinar this month (June 2024). The GCA is hosting the online event on June 26 from 3-4.30pm and it will cover water conservation and how to navigate environmental...


Nearly 40% of UK retailers fail to meet delivery times

A new study, carried out by post-purchase customer experience provider parcelLab and e-commerce customer care - and fulfilment specialist Salesupply, highlights significant gaps in delivery reliability, tracking transparency and customer service...

Blue Diamond posts 2023 figures

Blue Diamond posts 2023 accounts

The new largest garden centre group Blue Diamond has posted its 2023 accounts which shows a £24.2m profit – a 16% increase on 2022. Sales for 2023 were £310.6m versus £259.3m last year, a 20% increase on 2022, and a 9% like for like uptake. This marks an important...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This