BHETA retail campaign gathers speed

The British Home Enhancement Trade Association?s (BHETA) direct marketing campaign has seen another high opening and click-through rate for the second communication in the series.

The campaign targets 600 of the UK?s top retail buyers across the home enhancement to home and garden improvement spectrum.

The most recent mailer achieved a 39% opening rate, which is well above the average for a communication of this nature, and a 7.4% click-through rate to details, forums and BHETA members? products.

Retailers who accessed the information included B&Q, Homebase, Dobbies, Wickes, Asda and many more.

The aim of the campaign is to highlight potential new products which might not have been presented to retailers through conventional buying channels. The campaign consists of three e-flyer communications each focusing on the output of 12 different BHETA members.

BHETA?s chairman, David Smyth, explained: ?BHETA?s reputation for bringing together manufacturers, distributors and retailers at its Meet the Buyer events and networking forums is second to none with all parties confirming the benefits. The mailing campaign appears to be equally popular and in 2016 BHETA will be launching its new ?retailer zone? ? a fully-fledged search mechanic for buyers to use when sourcing new products and promotional ideas.?

Suppliers interested in getting involved should contact Sally Hawkins on or 0121 237 1130.

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