Over half of adults plan to look for deals on Black Friday, according to figures released by independent researchers Consumer Intelligence.
The nationwide study shows that 62% of adults are planning to shop on the day, with nearly half of those who did not take part last year considering getting involved. Thirty per cent of those asked meanwhile are definite Black Friday ?refuseniks? ? indeed, they wish the US tradition had never made it across the Atlantic.
According to Consumer Intelligence, online sales are set to hit ?1 billion compared with ?810 million last year.
Ian Hughes, Chief Executive of CI said: ?Reports of the death of Black Friday are exaggerated and it appears this year?s will be bigger than ever.
?Nearly half of those who didn?t shop last time are considering it for November 27th and the majority of sales will be online.
?It certainly makes sense to save money where you can and it is good news for delivery firms, although they may be struggling to keep up with demand.?