Bord na M?na has announced the launch of its ?Growing Media Academy?.
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It’s a brand new educational initiative designed to help you, as retailers, understand the Bord Na Mona Growise range of products.
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This training platform aims to create more informed, knowledgeable and confident sales champions for Bord na Mona Growise.
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2018/19 will see in-centre training and multi-channel content rolled out across the UK and Ireland.
Glee sees Bord Na Mona launch Growing Media Academy
The upcoming Glee event will provide a valuable launch pad for the Growing Media Academy.
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If you’re visiting Glee, you will uncover the key ingredients that make up Bord Na Mona’s products. You will also get to grips with their technical significance.
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The Growing Media Academy will spotlight five core ingredients in the Bord na M?na Growise range. Covered will be coir, green compost, peat, composted bark and wood fibre.
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As part of the sensory experience at Glee, You will get to handle the organic materials. It’s designed to help you better understand their natural properties and growing benefits.
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You will also see the Bord Na Mona Little Book of Ingredients. It’s a handbook for understanding the approach to quality responsibly sourced products.
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Copies of the handbook will be available on the stand. It will be a valuable asset for retail staff once the initiative rolls out in centres.
Growing Media Academy ‘exciting adventure’
Steve Harper, Head of Commercial for Bord na M?na, says: ?The Growing Media Academy is an exciting venture for us.
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“We?re delighted to be launching it at Glee, along with our Little Book of Ingredients.
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“Retailers trust our brand. We produce high quality growing media products. The company wants to ensure that all our customers understand what goes into them.
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“We also want them to understand our environmental responsibilities and brand heritage.?
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The Bord na M?na Growise range will come to life in a creative, trend-led showcase of sculptural and living plants.
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Bord Na Mona’s focus will be on specialist growing media products, including those for orchids, cactus and bonsai, and houseplants.
