BORD NA M?NA PROMOTES VITAL EARTH RSPB COMPOST

BORD NA M?NA PROMOTES VITAL EARTH RSPB COMPOST ALONGSIDE CHARITY?S MULTI-MILLION CONSUMER CAMPAIGN

Bord na M?na UK (BNM UK) is offering special promotional prices on its popular RSPB endorsed Vital Earth Multi Purpose compost during April and May to co-incide with the charity?s announcement of a ?4 million consumer advertising campaign during these key two months of the season.

Vital Earth RSPB Multi Purpose compost is a ?no peat? product and was launched in 2011.? ??It is made from recycled garden waste, thoroughly sanitized via Vital Earth?s patented in vessel process and blended with a diluent of FSC bark.? Being 100% peat-free, British, sustainable and wildlife-friendly, it is an ideal product for a wide range of gardening activities, including potting and planting up containers.?? The formulation includes a natural, long-lasting growth booster, which encourages strong healthy plants with minimal additional feeding, complementing the natural reserves of recycled nutrients in the green compost.

Explained, Steve Harper, Bord na M?na UK?s head of consumer, ?In line with the RSPB?s own campaign highlighting the benefits of looking after birds and wildlife in general, this is a perfect time for garden retailers to use the national TV exposure to reinforce the messages of environmentally friendly gardening and enjoy the pull-through that the RSPB branding provides.

?Vital Earth RSPB Multi Purpose ?no peat? compost comes in a 50 litre bag with an RRP of ?5.99.? Lively, vigorous packaging and point of sale ? typical of the quirky, fun Vital Earth style ? has already proved to have great stand out in retail and we know the RSPB branding attracts consumers who appreciate the sustainable gardening message.?

The Vital Earth peat-free brand is traded in the UK by Bord na M?na UK.? Its Irish parent company drives initiatives in green electricity, fuels, resource recovery, water and horticulture in Ireland, where it leads the way in peat reduction through its ?Contract with Nature?.

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