Following Bord na Mona UK?s launch of its new single brand peat to peat-free Bord na Mona Growise range unveiled at Glee 2015, the company is doubling its UK capacity in response to customer demand.
Pre-orders for the new range, with its distinctive new packaging and brand new on- and off-line collateral, have been so high that is justifies this significant investment in UK stock holding, according to head of consumer UK, Charles Farmer.
Charles explained: ?In the growing media and soil improver category, security of supply is key. The great opportunity for the UK garden retailer is that BNM UK can support its best in class peat to peat-free proposition with the full backing of the massive resources, technological innovation and marketing support of the premier global supplier in this category, combined with the tight knit and fleet of foot accessibility of the UK sales team.?
The new Bord na Mona Growise brand benefits from bright, freshly designed colour coded packaging and encapsulates the company?s single-minded commitment to best in class consumer satisfaction. The single brand strategy boasts new literature, the new website and a new trade and consumer promotional campaign.
Bord na Mona UK trades peat-reduced and peat-free growing media and soil improvers through garden centres nationally and is the largest own-brand supplier of compost and bark in the UK. It is part of Bord na Mona plc, which specialises in eco-fuels, growing media, recycling, resource recovery and renewable energy.