B&Q launches new chemical-free range for gardeners

by | Jun 12, 2023 | Chains, News, Product News, Products | 0 comments

Home and garden retailer B&Q has launched a range of garden feeds and plant protection free from synthetic chemicals.

The MamaTerra by Verve range is “made from ingredients sourced from nature which work with the ecology of the garden, helping to support a more resilient and fertile soil.”

The retailer says it has introduced the products to make it easier for gardeners to choose more environmentally friendly gardening methods and preserve carbon in soil. No dig gardening, for instance, can be achieved by applying the MamaTerra by Verve compost to the soil surface, it says.

Including no-dig soil improving composts, plant feed and plant protection products, the new range from B&Q follows the launch of its Build a Life Project, its commitment to being transparent and reporting on the progress it makes towards sustainability goals such as becoming carbon neutral by 2040.

Susie Spence, director of quality & sustainability at B&Q,says: “We need to look at ways to preserve the carbon in soil, be it in farming, natural landscapes or indeed, the nation’s gardens. Through the launch of MamaTerra by Verve, we’re leading the way in bringing regenerative agricultural practices to our customers’ homes, helping our customers to choose more sustainable gardening methods and to encourage nature into their gardens.   

“Many of our customers tell us they try to avoid using chemicals when gardening, and our MamaTerra by Verve range, with ingredients sourced from nature, responds to this need, helping our customers improve their gardens without the need for artificial fertilisers or pesticides. We look forward to continuing our innovation with the MamaTerra by Verve range as we look to inspire the nation’s gardeners to transition to a new era of gardening, one which puts biodiversity at its heart and encourages nature in the garden and beyond.”

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