Interior design brand Brabantia has teamed up with international non-profit organisation WeForest, to donate one tree for every Brabantia rotary dryer purchase.
Brabantia?s new Love Nature campaign will encourage consumers to dry their washing naturally.
Brabantia has set a goal to plant 500,000 trees to protect and restore the world?s environment while working with WeForest and consumers.
Marie-Noelle Keijzer, CEO of WeForest: ?Making good products more visible to consumers and influencing their habits to buy less and better is what we like doing.
?Planting a tree for everything we do, for everything we consume will enable us all to Make Earth Cooler in no time!?
Tijn van Elderen, CEO of Brabantia, added: ?Every time you are drying your laundry naturally, you’re being kinder to nature.
?It’s gentler for your clothes, saves money and energy, and is better for the environment too! It?s just one of those small things you can do at home to make a difference.?
?WeForest plants bio-diverse forests in tropical countries all over the world, helping to cool the climate whilst providing jobs for those in the poorest countries.
?We hope to support this by aiming to plant 500,000 trees, one for every Brabantia laundry dryer purchased by our consumers.?