The link between breeding and sales, discussed at HTA Seasonal Plants Focus 2013

How can breeding techniques deliver more sales? This is the topical discussion to be given by Nigel Judd (Thompson and Morgan)?at the HTA Seasonal Plants Focus Conference next month.

the theme for the conference,?which takes place on Thursday 21 November 2013 at Young Plants Ltd, Stratford upon Avon, is ‘Collaborate, innovate and succeed.’

As part of the programme?s ?extending the season and range? session, Nigel?s talk will offer a brief background on Thompson and Morgan?s sales and breeding areas, with a focus on inventive propagation. Nigel explains how they ?shall be looking at plant breeding innovation in particular and how innovative new varieties have crossover from the mail order to the commercial market?.

The discussion points include:

  • How mail order success helps to generate commercial demand.
  • Breeding in terms of varieties to extend the season.
  • How to revive more traditional species by adding something different to update it.

Nigel has worked in horticulture, predominantly in the wholesale seed business, for the past twenty five years. Currently at Thompson & Morgan, he is head of Wholesale, managing the production and supply of the company?s own bred seed products.

Other speakers include:

  • Chris Beytes, Editor of Grower Talks Magazine, Ball Publishing
  • Joop Kooijman, Product Representative, Keift Seeds
  • Peter McDermott, Managing Director, You Garden Ltd
  • Professor Andrew Fearne, Kent University

With support from headline partner Bulrush, and associate partners Floramedia and Young Plants Ltd, the event brings a wealth of industry experts together to discuss and debate the latest issues affecting seasonal and bedding plant growers. Delegates can also take advantage of a networking dinner that will take place the night before at the Alveston Manor Hotel in Stratford-upon-Avon, and features an after-dinner talk on how the industry?s golden age is yet to come by Boyd Douglas-Davies, Chief Executive of The Hillview Group.

Further information about the programme and a booking form can be found at www.seasonalplantsfocus.co.uk

 

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