Briers to launch Fresh Floral range at Glee 2014

Briers, the design-led gardening products specialist, will launch its latest floral inspired collection, the Fresh Floral range, at Glee 2014. The launch follows the success of the company?s Daisy Dot products.

Durability, style and quality are the design priorities behind Fresh Floral, with contemporary patterns catering to the fashion conscious gardener. The range comprises:

  • Synthetic leather knee pads, SRSP (suggested retail selling price) ?18.99

For extra protection and comfort whilst kneeling, the padded knee shape is fitted with an adjustable velcro strap

  • Padded kneeler, SRSP ?14.99

Includes a wipe clean surface and a hanging handle

  • Gauntlet gloves, SRSP ?14.99

Extra long cuffs to protect the arms from scratches and grazes, also includes a supple palm that protects the most delicate of hands

  • Premium gloves, SRSP ?12.99

Soft fabric palm for exceptional comfort and perfect for dexterity and robust performance with superb fit

  • Profession?elle? gloves, SRSP ?12.99

Stretchy back to give superb fit, the ultimate comfort and control for all tasks, also includes added palm protection and adjustable velcro strap

  • Seedling, SRSP ?3.99

Lightweight work glove, perfect for weeding and planting

  • All season gardener glove, SRSP ?4.99

Rippled latex coated palm for added grip, one piece liner offers great comfort and dexterity

  • PVC boot, SRSP ?19.99

Full length wellington boot with pattern design, in sizes 4-8

Briers? designers selected the colours for the Fresh Floral range from the pantones and colour collections depicted by EFSA, the European Floral and Lifestyle Suppliers Association. Using pastel colours and washed-out neon, the design is inspired by the floral folk art of Scandinavia. Contrasting these gentle floral shades are bold colours chosen from the EFSA 2014/15 trend ?Home Sweet Home.?

Abstract shapes of the flowers and foliage give the impression of being freshly picked.

Talking about the Fresh Floral range, Jackie Eades, managing director at Briers, said: ?Our feedback indicates a strong demand for floral designs and pastel colours. Accordingly, we have created a range which includes gloves, kneelers and wellington boots as well as tools and secateurs to help retailers maximise the options they offer their customers.?

Briers? products can be found at Wilkinsons, B&Q, Dobbies, The Garden Centre Group, Blue Diamond and Garden and Leisure as well as independent garden centres, DIY stores and fashion retailers. Briers also supplies major national wholesalers such as Decco.

Glee takes place at the NEC Birmingham 14 – 16 September 2014. Briers is exhibiting on stand H05 in Hall 19.

To see the entire range of gift ideas from Briers, visit www.briersltd.co.uk.

Like Briers on Facebook www.facebook.com/Briersltd

Follow Briers on Twitter @BriersLtd

 

 

 

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