Briers working with EFSA on future trends

by | Dec 22, 2016 | Community, News | 0 comments

Briers has stepped up its involvement with EFSA, the European Floral and Lifestyle Product Suppliers Association, with two appointments to key positions within the organisation.

CEO Jackie Eades joined the board during the EFSA October 2016 General Meeting, with her nomination unanimously supported. Toine Van de Ven, EFSA chairman commented: ?With Jackie on the board we make another step towards an international orientation.”

Jackie?s appointment is designed to provide retailers with added confidence in Briers? new ranges, the company also aims to use this ongoing partnership to strengthen its position as the original fashion-led garden clothing, gift and tool brand.

Jackie will be personally be working alongside EFSA?s dedicated trend partner and the wider EFSA council to deliver inspirational design, innovative lifestyle options and exciting developments for the Briers brand for the coming seasons. This partnership enables Briers to access trends information up to 18 months ahead of them becoming part of the mainstream consciousness.

Jackie explained why this latest collaboration is so important: ?I?m really excited to be working with Nelly Rodi ? for the same reasons we first joined EFSA.? We want to ensure our ranges, and indeed this industry, are as relevant as ever to our growing audience.? I?ve got some really exciting plans that I can?t tell anyone about just yet, but I will say that the work we are doing with this internationally renowned trend partner is a vital part of it!?

In addition, Tristan Sissons, Briers? trading director, has just been enrolled on the EFSA ?colour committee?.? The new appointment will allow Briers to work closer than ever with other major European lifestyle suppliers, predicting the next big trends in colour and be the first to utilise that knowledge within the product sector.

Briers are still the only UK supplier to join EFSA, with the relationship dating back to 2014. Since joining, Briers has enjoyed an exclusive relationship that has provided a great deal of inspiration for several product ranges.? Each year these are refreshed, joined by scores of new products ? all of which are designed in-house, using the expertise of the company?s designers and trading team.

more latest news ➡

Bradford garden centre group wins award

Bradford garden centre group wins community award

The team at a Bradford-based garden centre group is celebrating after winning a regional business award. Yorkshire Garden Centres, owner of Tong, Tingley, Bingley and Otley Garden Centres, won the Community category of the Yorkshire Post Excellence in Business...

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Sustainable pest control launched on GROW platform

GCA GROW launches sustainable pest control course

Garden centre staff can now gain knowledge to help customers to deter and combat pests in a more natural, sustainable way via the GCA GROW (Garden Retail Online Workshops) e-Learning platform. The organisation has launched its new Sustainable Pest Control course....

Rising stars with Gordon Emslie

Rising Stars finalists announced

Five individuals from GCA member garden centres have reached the finals of the industry body’s Rising Stars programme sponsored by Westland Horticulture. The staff were put forward by their garden centres and took part in a series of workshops this year. GCA...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This