British Garden Centres launches new signature plant at Chelsea

British Garden Centres has launched its new signature Hydrangea ‘Red Butterfly’ at this year’s RHS Chelsea Flower Show, named to celebrate the company’s recent logo refresh. 

The Hydrangea Red Butterfly has launched as an RHS Chelsea Flower Show exclusive and will be launched in the garden centre later in the year. The plant is also supporting Greenfingers charity, as £10 from each plant sold at the show will be donated to the charity. 

Tom of British Garden Centres says: “Hydrangeas are a beautiful plant and have a lot of meaning behind them and to me personally. When looking for the perfect plant to launch as the group’s signature at the RHS Chelsea Flower Show, a red hydrangea was the only option. It links to the group’s symbolism for passion through the colour and name, which is the Red Butterfly.”

In March 2022, British Garden Centres launched its new logo design with a hand-crafted butterfly sitting front and centre and becoming the image for the brand. The new logo continues to represent the family-led group, and as the business continues to grow and evolve, the butterfly will represent the transformation and development the business is going through. 

Talking about the new logo, Boyd Douglas-Davies, PR and communications director, says: “Just like our garden centres, butterflies are wonderfully unique and come in all shapes and sizes. Whilst they are all different, they are instantly recognisable as butterflies. We feel the same about our 61 centres, as they are unique, and all designed to best serve their local community. Whilst they are all completely different, they do have several instantly recognisable features as British Garden Centres because of the wonderful teams, great plants and products, exceptional value and delicious food and drink.”