Brits to have a more considered Christmas as inflation takes its toll

by | Aug 31, 2022 | News | 0 comments

eBay Ads UK’s latest Christmas Spend Trends research report finds that the impact of inflation means consumers will be prioritising value for money and thoughtful gifting this festive season, and are planning to be more organised.

The research, which surveyed 2,010 UK consumers who celebrate Christmas, found that a third (32%) of consumers are planning to start their Christmas shopping earlier than last year, with three in ten (29%) shoppers planning to start before the end of August. Such appetite to get going is unsurprising given the current context, as almost a third (30%) credit this early start to the impact of inflation on Christmas shopping.

What’s more, shoppers are set to prioritise gifts that add value to their loved ones’ lives. Over half (56%) plan to buy thoughtful gifts for friends and family this year. Meanwhile, three in ten (30%) say they plan to buy functional gifts and almost a quarter (23%) will buy essential items for presents, suggesting a preference for purchasing gifts that are useful at a time when many Brits are struggling to afford everyday items.

Brits value bang for their buck

As inflation prompts people to tighten their purse strings, six in ten consumers (60%) report that good value for money is the most important factor when it comes to shopping for Christmas goods this year.

Similarly, three in ten (29%) Brits say they’re planning to spend less on Christmas this year, with gift giving looking set to bear the brunt, as almost a third of consumers (31%) say they plan to buy fewer gifts this year compared to last. Festive frivolities will also take a hit, with a quarter (24%) intending to spend less on celebration items such as food, decorations and parties.

With the cost of living in mind it’s no surprise that consumers’ Christmas spirits have been dampened – one in five consumers (20%) say they expect to feel stressed this Christmas, a marked increase from one in seven (14%) last year. However, hope is still high, as half (52%) of consumers are optimistic that they’ll be able to celebrate Christmas as usual this year, and over a quarter (27%) think Christmas will feel exciting and a big occasion to look forward to.

Additionally, there are still plenty of opportunities for brands and retailers during traditional retail moments, as half (50%) of consumers say they plan to take advantage of offers and deals this Black Friday to save money on gifts.

Read the full eBay Ads UK Christmas Spend Trends 2022 report here

more latest news ➡

GCA Grow recognised at 2024 Totara Awards

GCA GROW platform takes silver at Totara Awards

The Garden Centre Association’s Garden Retail Online Workshops (GROW) e-Learning platform was presented with a ‘Highly Commended’ at the recent Totara Awards. GROW received the accolade in the ‘Best Extended Enterprise Solution’ category and was given a special...

57% of businesses expect never to be cashless

57% of businesses expect to never be fully cashless

Cash is here to stay, with nearly 6-in-10 businesses (57%) expecting to never be entirely cashless despite the widespread adoption of electronic, card and mobile payments. This is according to The Cash Chasm, a new research report from global cash management...

Squire's steady financial results

Squire’s charts a steady course

‘Charting a steady course in marginally calmer waters’ probably best describes Squire’s performance in their financial year ending 31 July 2023, after the somewhat rolling seas of the Covid and immediate post Covid era. This year’s results were, as anticipated, a...

Robert Cook joins Dobbies

Dobbies appoints Robert Cook as board advisor

Renowned hospitality professional, Robert Cook, has joined Dobbies as a board advisor to support the strategic development of its restaurant business. A seasoned hospitality CEO, Robert has led a number of the UK’s hospitality and leisure businesses...

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This