Bucktons mixed pallet display to generate extra revenue for retailers

by | Jul 25, 2016 | News, Products | 0 comments

Bucktons are helping to generate extra revenue for their retail customers with this mixed pallet deal on 3kg tubs of Wild Bird Suet Pellets.

The pallet will arrived merchandised with 120 tubs of wild bird suet pellets featuring the new-look Bucktons wild bird food branding. Ready to site in a key position in-store, each pallet will contain x60 Fruit & Berry Suet Pellet tubs, x30 Peanut & Mealworm Suet Pellet tubs and x30 Energy Suet Pellet tubs. The ratio has been carefully chosen based on our data detailing popularity with consumers.


With its branded pallet wrap display – featuring an exclusive ?10 offer for each tub (normally ?10.99 RRP), it?s sure to be a hit with shoppers looking for a great deal.

Kirk Rothwell, Brand Manager for Bucktons, said: ?Our Bucktons Suet Pellet tubs were launched earlier this year to extend our popular wild bird suet range and the handy 3kg resealable tubs have certainly been popular with consumers.

?This mixed pallet deal featuring our new eye-catching branding, is a great way to attract the attention of UK households who feed wild birds every year, helping to generate extra cash through the tills for our retail customers.?

The company’s voyage of nutritional discovery started 200 years ago when George Buckton founded a general merchants company in Hull, renowned for shipping quality produce and an emporium of exotica from distant lands.

The company was sold to the Hutchison family early in the 20th Century and launched into the pet industry under the name of George Buckton Ltd in the early 1960s.

The company was purchased by Cranswick PLC which created the Bucktons brand in 1995 and then in 2012, by Westland Horticulture.

Westland has since developed the thriving Bucktons brand, embracing innovation whilst staying true to our original founding principles and maintaining our passion for sourcing, formulating and supplying the very best in bird feed.


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