Garden and tool manufacturer Burgon & Ball has “re-engineered” its memory foam garden kneelers. The Kneelo range launched in 2010 and the brand says it has been a consistent best seller since. It has now revamped the products “for even more comfort and with an eye-catching new look”.
Announcing the relaunch, Burgon & Ball says: “To help retailers make the most of opportunities around the perennially popular Kneelo® name, the classic design has been re-imagined, as kneelers and as knee pads.
“Now with enhanced construction that’s more luxurious than ever for the ultimate in comfort, there are also fresh colours, a new embossed pattern, and updated branding. The new, improved Kneelo® has the quality, the aspirational appeal, and the brand that gardeners look for.”
The three colours joining the range are Sangria (soft red), Wheatsheaf (pale yellow ochre) and Evergreen (the distinctive Burgon & Ball dark green), which Burgon & Ball says extend the Kneelo® palette in a softer, more contemporary direction. It is designed to retail at £16.99.