Burgon & Ball limited edition countertop displays

by | Aug 24, 2023 | News, Product News | 0 comments

Burgon & Ball adds new countertop display

Burgon & Ball, creator of beautiful premium gardening tools and accessories since 1730, is helping retailers boost impulse sales this autumn with a new limited-edition series of countertop displays for hand cutting tools.

The new displays feature a choice of three of Burgon & Ball’s top-selling RHS-endorsed cutting tools: the Flower & Fruit Snip; the Micro Secateur; and the Pocket Pruner. With a bespoke countertop display unit for each SKU, the offer brings together an irresistible combination of attractive pricing, striking presentation, and appealing handle colours.

Cleverly designed and simple to merchandise, each case comes as an easy-to-construct outer with integrated eye-catching POS. An optional sticker highlights the special promotional pricing, giving retailers freedom to set their own pricing strategy. Pricing has been set to offer an attractive margin of 40 per cent to the retailer, and savings of up to £5 off the RRP for the shopper.

Each case holds 24 units in a mix of colours to offer unique ‘pick-n-mix’ appeal to the shopper. Unusually, the cutting tools are presented out of their blister packs, instead having clear plastic sleeves over each blade. This access allows shoppers to handle the tools and test the smooth cutting action.

These three countertop displays are part of Burgon & Ball’s new series of limited-edition WIGIG promotions at appealing price points. Smart, creative and very easy to implement in store, the new promotions have been designed to attract interest and drive sales, tempting shoppers to treat someone special this season – and maybe treat themselves, too!

Burgon & Ball top sellers

In addition to the cutting tool countertop displays, a further promotion offers a unique pairing of two of Burgon & Ball’s top-selling favourites at a special price – a set of a Kneelo® kneeler and a pair of Love The Glove gardening gloves, in a choice of four co-ordinated colourways.

And finally, coming this autumn, there’s a new range of three new Burgon & Ball limited-edition gardening gifts, selling at the sub-£10 price point – perfect for stocking fillers and secret Santas!

These new limited-edition promotional initiatives are being offered to retailers on a ‘first come, first served’ basis. The appealing new presentations and attractive pricing are sure to help retailers make the most of seasonal sales opportunities this autumn and Christmas.

more latest news ➡

Klondyke Group announces Outdoor Living showcase

Klondyke Group’s Outdoor Living Showcase

A sprinkling of Sherbert through the Cottage garden; the simplicity and calmness of Urban Nature through to the mood and mystery of Moroccan Delights; these were amongst the main themes revealed at the Klondyke Group's Outdoor Living Showcase Event hosted this week...

GCA BoT results show garden projects on the up

January’s GCA BoT results reveal rise in garden projects

Hard landscaping topped the sales table in the Garden Centre Association’s (GCA) Barometer of Trade (BoT) report for January 2024 with hardy plants, seeds and bulbs also doing well. Figures recorded by GCA member garden centres last month show a good start to the...

Rising stars nominations deadline 1 March

March 1 deadline for Rising Stars nominations

The GCA is urging members to get their 2024 Rising Stars nominations in by March 1 to help showcase and develop the industry’s most talented individuals this year. The Westland Horticulture sponsored programme offers those who participate the chance to be mentored...

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This