A butcher shop has opened at Hare Hatch Sheeplands garden centre, near Wargrave.
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Mark Lowe started in the trade after leaving school when he was 17 and has worked across the country.
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He has won Good Taste awards for his home-made pork pies and home-cured bacon.
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These are available at the shop along with home-made sausages and a range of other fresh meats.
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His partner Becky Yapp will also work at the shop.
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Mr Lowe said: ?It will take time for people to realise that there is now a traditional butcher available. I believe that once people know about us they will support us.
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?This area needs to have an old-fashioned butcher and I intend to fill that role.?
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He says the trade is suffering due to supermarket sales of meat. Mr Lowe said: ?Butcher?s shops in this country are closing at the rate of one a day.
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?I know of one town where 13 butchers have been reduced to just two.?
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He said shops like his did have at least one advantage over chain stores.
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?They are able to give customers personal advice on products and such things as cooking times,? said Mr Lowe.
