Cardwell?s April Fool was a cut above!

by | Apr 5, 2017 | News | 0 comments

Am April Fool spoof by Cardwell Garden Centre that featured in the Greenock Telegraph evening newspaper had some people fooled – and even more laughing.
Cardwell came up with an exclusive story about how they had been working with French scientists to develop seeds that grow into grass that cuts itself.

They even staged a photograph of Cardwell member of staff, Jackie McFadyen, wearing a white laboratory coat testing the wonder grass known only as Batch No. 1-04-17 under a microscope.
The newspaper?s story went on to reveal that the grass that cuts itself was discovered after an ultra-violet light was accidently left shining on a tray of turf, this had caused a decrease in the amount of chlorophyll in the grass, which meant growth was stunted.

A spokesperson for Paris-based horticultural giants, L?Organics Francais, a Madame Avril L?Une was quoted praising Cardwell staff for their expertise in developing the wonder seeds.
Clues in the story that it was a spoof were that seeds were known as Batch 1-04-17 ? April Fool?s Day. Then there was the spokeswoman for the French horticultural firm who were going to help market the wonder grass seeds worldwide, called Avril L?Une ? French for April the One.
Readers posted their reactions to the story on social media, with Donnie Alan on Facebook saying: ?Hope this is a joke or I’ve wasted good money buying the missus a new lawnmower for her birthday.?

Elana Curruthers also posted on Facebook: ?I want some of the sample from tray 1-04-17.? And Iain Miller added: ?The scientist Avril L’ Une – did actually make me laugh, as did the tray number. Good one.?
And Helen McCormick said: ?Good one folks – had me going for a minute, but that’s because I believe in Inverclyde’s ability to Innovate.?
One Facebooker, John Cannon even added his own joke posting: ?I spray my grass at night with vodka, so when I get up in the morning it’s half cut.?

Paul Carmichael, Cardwell?s retail general manager said: ?We came up with the idea of doing an April Fool to raise awareness of our brand and to get people talking about Cardwell as we approach the time of year when garden centres become busier.?Giving people a laugh creates a positive perception.?
He added, joking: ?It?s just a pity the story wasn?t true. Just think how many people there are who hate the chore of cutting their grass. With these seeds they could sit back in their garden chairs and literally watch the grass cut itself!?

more latest news ➡

Wellbeing at Pugh's Garden Centre

Wellbeing Winners at Pugh’s Garden Centre

Pugh’s Garden Centre is a well-known, and highly-regarded garden centre in South Wales. Set up by Sydney Pugh in the 1940’s, it originally started as a wholesale fruit and vegetable grower working from a nursery and selling from the gate. In the 1960’s, Sydney’s...

Cherry Lane acquires Norwich garden centre

Cherry Lane acquires Salhouse Garden Centre near Norwich

A garden centre on the outskirts of Norwich is under new ownership and it will be revamped over the coming months. The Cherry Lane group has acquired Salhouse Garden Centre in Honeycombe Road, which is its 18th site. It has garden centres throughout East...

job opportunity at Grimsby Garden Centre

Unique Garden Centre Business Manager opportunity

Grimsby Garden Centre is excited to share this opening for a Garden Centre Business Manager which is rewarding career opportunity that combines retail management with making a difference in the local community. As Grimsby Garden Centre is owned...

Prosper and Yorkshire Garden Centres part ways

Prosper Bidding Farewell to Yorkshire Garden Centres

Prosper, a leading buying group committed to supporting enterprise and growth within our industry, announces the departure of YGC, effective 30th September 2024. Terry Head Retail Director of Stewarts and Chairman of Prosper, stated, "YGC has been a supportive...

Kent & Stowe Autumn promotion

Kent & Stowe autumn promotion to help boost sales

Kent & Stowe, renowned for its high-quality gardening tools that help gardeners achieve extraordinary results has an array of enticing offers to support garden retailers this autumn. These promotions will encourage the nation to keep on gardening and ensure...

Yorkshire Garden Centres joins the Tillington Group

Yorkshire Garden Centres to join the Tillington Group

Yorkshire Garden Centres have announced that they are to join the Tillington Group.  The Bradford based business took over Tong Garden Centre in 2015 and now operate six centres across Yorkshire from the base at Tong. Mark Farnsworth, Managing Director of Yorkshire...

Dobbies charity appeal

Dobbies Garden Centres seeks new National Charity Partner

Dobbies has launched the search for its next National Charity Partner, as part of its 160th year celebrations. The new partnership will commence on 1 March 2025, following the conclusion of Dobbies’ successful nine-year collaboration with the Teenage Cancer Trust...

Banners for marketing

How Banners Generate Business for Garden Centres

In the verdant world of garden centres, where competition blooms as fiercely as the flowers on display, standing out is paramount to cultivating success. Amidst an array of advertising strategies, banners have emerged as a particularly potent tool for garden...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This