Peter Stone is set to leave his current role at the British Home Enhancement Trade Association to take up a new position as sales and marking director of Centurion Europe.
Stone will leave his current position of home improvement sector director at the British Home Enhancement Trade Association to begin his new role at Centurion Europe in September 2015.
Centurion, which now offers over 25,000 ?essential? DIY, garden and housewares products has created this new role as part of its strategy to drive its several brands forward into the independent, multiple and export markets.
The role also includes responsibility for the company?s Spectrum brand of industrial through to retail health and safety signage.
Commenting on the move to Centurion Europe, Stone said, ?I have had a very exciting few years working as part of the BHETA team – together I believe we have made it the cutting edge and highly relevant trade and retail body that it now is.? Centurion Europe is a fantastic opportunity, however.
?It is already a successful UK and European company and is entering markets across the world.
?Having established its supply credentials, it is now looking to build its brands across the board and continue a very ambitious sales and marketing programme in general.
?Becoming a world player is a significant step requiring serious marketing support both strategic and tactical and for me this is an opportunity too good to resist.?
Centurion Europe?s managing director Paul Kantecki added: ?We are planning major campaigns at home and abroad and I am delighted that Peter is joining the team to spearhead our plans.?