Char-Broil fires up UK business with new appointment

Due to the continued growth of the brand in the UK, Char-Broil has appointed Elliot May as its new key account manager. Effective immediately, Elliot’s new role will be to manage and grow relationships with Char-Broil’s key retailers within the UK and Ireland.

Elliot has strong knowledge and experience of the industry after 15 years in retail, as well as expert knowledge of the Char-Broil BBQ grill range after three years with the sales team at Char-Broil UK.

“We’re delighted to promote Elliot May into the new position as key account manager,” says Luke Hopkins, national sales manager for Char-Broil UK: “Elliot has an extensive knowledge of the garden centre retail industry and has proved that he has the skills and determination to continue driving the success of the Char-Broil brand in the UK.

“We have a fantastic line-up of products for 2021 with new models across our innovative, best-selling Gas2Coal and TRU-Infrared ranges, and are looking to build on last year’s success with a new team in place.”