Choice and Gardman expand trading partnership

Gardman?s innovative approach to the market, has stimulated Choice Marketing to deepen its trading relationship with the company, adding category-wide solutions for core gardening, including hanging garden, garden tools and solar lighting to the existing portfolio of wild bird care products. ?

Choice Marketing was attracted by Gardman?s dynamic new approach to offering complete category solutions, from entry-level products to premium.? Higher value brands have been developed through extensive research of consumer buying behaviour and preferences.? Gardman?s approach allows Choice Marketing members to access ranges and brands to maximise opportunities to drive consumer sales through up trading.

Enhancing its service, Gardman has added a new hi-tech warehouse to its robust distribution network that will improve supply to garden centres during the peak season; last year Gardman reached 950 deliveries a week in peak season to garden centres across the country, handling over 40,000 transactions in the year.

?With the unsettled nature of the supply base to independent garden centres, it was great news for the members of Choice Marketing to have agreed a long term supply deal with Gardman,? said Tony Blake, Chairman of Choice Marketing.

?We are very excited to be working with this leading, innovative?company that supplies many of our core lines.?

Speaking about the value of the contract to Gardman, Chief Executive Stewart Hainsworth said: ?This contract is an important step forward that validates our strategy.? Across all our product categories we are offering consumers the compelling proposition of high quality, premium brands alongside a full portfolio of entry-level products to cater for all consumers with an exceptionally strong pricing structure.?

The brands and products Gardman is now supplying to Choice Marketing includes the:

  • Blacksmith Hanging Garden range of high quality hanging baskets, wall mangers and troughs and planters, which are forged from wrought iron and built to last;
  • Complete category solution for tooling, encompassing the beautifully crafted and traditionally styled Moulton Mill premium range of tools and entry-level and mid range Gardener?s Mate solution;
  • Broad range of core gardening products that encompasses Gardener?s Mate as well as Gardman products;
  • Marketing leading range of stylish solar lighting, Cole & Bright, which offers bright ideas for nights outside; and
  • Premium Ernest Charles Co range of wild bird care feeds, tables and other accessories.


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