Christmas cheers adds to bottom lines of garden centres

by | Oct 5, 2018 | Features | 0 comments

A survey of 1,000 UK consumers carried out by Christmas Tree World revealed the festive season is an opportunity for garden centres to maximise on sales.
59% of those surveyed stated they would spend more money if the venue they were in had impressive Christmas decorations. ?21 more on average per head to be exact.
Research revealed notable festive displays have an impact on a customer?s dwell time. Two thirds (66%) claiming they would spend more time at the venue.
In fact, Britons? would spend 54 minutes longer on average.
The survey quizzed respondents on how they choose which garden centres they visit at Christmas time. It uncovered what consumers consider to be an important part of their experience.

Christmas improves business

More than half of respondents (51%) said a venue offering a festive menu is important to them. 28% feel the same about a drinks menu.
45% state it?s important to them that there are festive decorations and displays in the venue they choose to spend time in. 43% said a Christmas tree is a significant feature.
Almost a third (30%) cite playing festive music as something they would consider important.
15% of participants claim they would not visit venue unless it was decorated for Christmas.
Stephen Evans, managing director, commented: ?Consumers enjoy feeling the festive cheer around them. This is a real opportunity for businesses.
?The research revealed the value of investing in trees, decorations and displays. It has a direct impact on dwell time and customer spend.
?Spending a small amount on decorations which can be reused can boost business performance.
?If every customer spent ?21 more every visit throughout the festive period, that’s going to have an impact on the bottom line.”

more latest news ➡

New logo for the Bransford Webbs Plant Company

A fresh, new look for The Bransford Webbs Plant Company

The Bransford Webbs Plant Company is proud to unveil a new company logo, launching at The 2024 National Plant Show at Stoneleigh Park. An evolution of the original Bransford Webbs logo introduced almost twenty years ago; the heritage shades of purple and green have...

GCA CEO Peter Burks hosting a free sustainability webinar this month with the focus on water and ‘navigating the green minefield’

Free sustainability webinar for GCA members

Garden Centre Association (GCA) members will hear from a trio of sustainability experts during a free webinar this month (June 2024). The GCA is hosting the online event on June 26 from 3-4.30pm and it will cover water conservation and how to navigate environmental...


Nearly 40% of UK retailers fail to meet delivery times

A new study, carried out by post-purchase customer experience provider parcelLab and e-commerce customer care - and fulfilment specialist Salesupply, highlights significant gaps in delivery reliability, tracking transparency and customer service...

Blue Diamond posts 2023 figures

Blue Diamond posts 2023 accounts

The new largest garden centre group Blue Diamond has posted its 2023 accounts which shows a £24.2m profit – a 16% increase on 2022. Sales for 2023 were £310.6m versus £259.3m last year, a 20% increase on 2022, and a 9% like for like uptake. This marks an important...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This