Christmas decorations are the focal point of many photos during the festive season, according to new research.
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A survey of 1,000 UK consumers carried out by Christmas Tree World has revealed that they upload seven photos of themselves in front of trees and displays over the festive period.
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In fact, 1 in 3 said that Christmas trees are the main backdrop for taking photos.
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19% admitted they ask other people to take images of their families and friends in front of Christmas trees, decorations and displays.
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More than 1 in 9 (12%) said they take selfies in front of festive displays and trees in leisure venues.
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1 in 10 of those surveyed confessed to choosing a venue based on whether the tree and decorations would be good for photos.
Christmas tree selfies improving business is leisure venues
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The research revealed the impact consumers taking selfies in front of festive decorations has for business. 21% said they share the photographs with friends.
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Almost 1 in 5 (19%) said they will share these pictures with their social networks. This means the potential for brand exposure is massive.
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Stephen Evans, managing director, commented:
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?It?s clear to see that consumers are keen to upload pictures of them in front of trees, decorations and displays over the festive period.
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“From taking selfies alone or with friends and family, the suitability of a venue for photos is a key point of consideration for Brits.
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?Businesses should see this a real opportunity to gain more exposure and raise their brand awareness.
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“This only presents an opportunity to gain exposure among their customers? social networks.
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“By dressing the venue with impressive decorations, hospitality venues will be able to have a serious impact on consumers.?
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Christmas Tree World is one of the UK’s premium artificial tree e-tailers. It provides unique and realistic decorations to provide a magical festive period for all the family.
