Christmas tree ‘selfies’ benefitting businesses

by | Oct 18, 2018 | News | 0 comments

Christmas decorations are the focal point of many photos during the festive season, according to new research.
A survey of 1,000 UK consumers carried out by Christmas Tree World has revealed that they upload seven photos of themselves in front of trees and displays over the festive period.
In fact, 1 in 3 said that Christmas trees are the main backdrop for taking photos.
19% admitted they ask other people to take images of their families and friends in front of Christmas trees, decorations and displays.
More than 1 in 9 (12%) said they take selfies in front of festive displays and trees in leisure venues.
1 in 10 of those surveyed confessed to choosing a venue based on whether the tree and decorations would be good for photos.

Christmas tree selfies improving business is leisure venues

The research revealed the impact consumers taking selfies in front of festive decorations has for business. 21% said they share the photographs with friends.
Almost 1 in 5 (19%) said they will share these pictures with their social networks. This means the potential for brand exposure is massive.
Stephen Evans, managing director, commented:
?It?s clear to see that consumers are keen to upload pictures of them in front of trees, decorations and displays over the festive period.
“From taking selfies alone or with friends and family, the suitability of a venue for photos is a key point of consideration for Brits.
?Businesses should see this a real opportunity to gain more exposure and raise their brand awareness.
“This only presents an opportunity to gain exposure among their customers? social networks.
“By dressing the venue with impressive decorations, hospitality venues will be able to have a serious impact on consumers.?
Christmas Tree World is one of the UK’s premium artificial tree e-tailers. It provides unique and realistic decorations to provide a magical festive period for all the family.

more latest news ➡

GCA Grow recognised at 2024 Totara Awards

GCA GROW platform takes silver at Totara Awards

The Garden Centre Association’s Garden Retail Online Workshops (GROW) e-Learning platform was presented with a ‘Highly Commended’ at the recent Totara Awards. GROW received the accolade in the ‘Best Extended Enterprise Solution’ category and was given a special...

57% of businesses expect never to be cashless

57% of businesses expect to never be fully cashless

Cash is here to stay, with nearly 6-in-10 businesses (57%) expecting to never be entirely cashless despite the widespread adoption of electronic, card and mobile payments. This is according to The Cash Chasm, a new research report from global cash management...

Squire's steady financial results

Squire’s charts a steady course

‘Charting a steady course in marginally calmer waters’ probably best describes Squire’s performance in their financial year ending 31 July 2023, after the somewhat rolling seas of the Covid and immediate post Covid era. This year’s results were, as anticipated, a...

Robert Cook joins Dobbies

Dobbies appoints Robert Cook as board advisor

Renowned hospitality professional, Robert Cook, has joined Dobbies as a board advisor to support the strategic development of its restaurant business. A seasoned hospitality CEO, Robert has led a number of the UK’s hospitality and leisure businesses...

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This