Christmas tree ‘selfies’ benefitting businesses

by | Oct 18, 2018 | News | 0 comments

Christmas decorations are the focal point of many photos during the festive season, according to new research.
A survey of 1,000 UK consumers carried out by Christmas Tree World has revealed that they upload seven photos of themselves in front of trees and displays over the festive period.
In fact, 1 in 3 said that Christmas trees are the main backdrop for taking photos.
19% admitted they ask other people to take images of their families and friends in front of Christmas trees, decorations and displays.
More than 1 in 9 (12%) said they take selfies in front of festive displays and trees in leisure venues.
1 in 10 of those surveyed confessed to choosing a venue based on whether the tree and decorations would be good for photos.

Christmas tree selfies improving business is leisure venues

The research revealed the impact consumers taking selfies in front of festive decorations has for business. 21% said they share the photographs with friends.
Almost 1 in 5 (19%) said they will share these pictures with their social networks. This means the potential for brand exposure is massive.
Stephen Evans, managing director, commented:
?It?s clear to see that consumers are keen to upload pictures of them in front of trees, decorations and displays over the festive period.
“From taking selfies alone or with friends and family, the suitability of a venue for photos is a key point of consideration for Brits.
?Businesses should see this a real opportunity to gain more exposure and raise their brand awareness.
“This only presents an opportunity to gain exposure among their customers? social networks.
“By dressing the venue with impressive decorations, hospitality venues will be able to have a serious impact on consumers.?
Christmas Tree World is one of the UK’s premium artificial tree e-tailers. It provides unique and realistic decorations to provide a magical festive period for all the family.

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