CREATIVE agency Cogent Elliott has joined forces with Aardman Animations, the firm behind Wallace & Gromit, to develop a new national TV campaign for garden products supplier Hozelock.
The ?Your Garden Loves Hozelock? campaign stars an animated worm, full of the personality and humour associated with the much-loved Aardman characters. The 20 second advertisement unveils the brand new 4-in-1 Flexi Spray by revealing how its flexibility matches that of the Hozelock worm using the strap line ?…So flexible your garden will love it.?
Mike Phillipson, CEO, Cogent Elliott, said: ?The campaign is a great team production between ourselves, Hozelock and Aardman Animations. It?s been fascinating to match our creative qualities with an organisation internationally recognised for its own creativity.? The resulting campaign is one all parties should be very proud of, and will undoubtedly be a valuable component of the Hozelock Flexi Spray promotion.?
The TV campaign forms part an integrated digital, e-marketing, press and PR programme being delivered by Cogent Elliott.
See the advert here.