Createpose launches innovative retail communication tool

by | May 13, 2016 | News | 0 comments

createpose

Createpose, brainchild of design agency, have launched an online tool which enables retailers to create and print their own compelling retail materials.

Retailers can use their set of carefully designed bespoke templates on Createpose to create and print point of sale signage, labels and marketing materials. The tool is the first of it?s kind, a design-led aid to help retailers effectively communicate with their shop browsers and bring a high level of brand consistency to their shop floors – whether that?s a rustic artisanal brand, or a more distinct and complex one. Createpose can produce retail communications of any format, from shelf edge and counter tickets, to leaflets and posters, even menus and bottle collars.

It is widely quoted that over 70 per cent of decisions about whether to buy something are made at the point of sale [Retail Week] and recent data showed that a third of potential product sales are lost due to a lack of information. Createpose addresses this need for more effective and inspiring visual communication.

Janette Ralph, creative director at Createpose said, ?You should think of your Point of Sale and signage as your silent salesperson. Because sales assistants aren?t always around to help customers, you need to make sure your POS can do the talking, and do it well!?

Createpose was founded by retail interior designer, Ken Corsie; graphic designer, Janette Ralph; and web developer, Jamie Grisdale. With over 50 years of experience between them, and having worked for some of the UK’s most prestigious brands and shops, from Harrods to Beckworth Emporium, they have the perfect combination of expertise to bring this new tool to market.

Ken Corsie, director of the company, said, ?We know the value of great design and communication in retail but it became clear to us as a design agency that retailers increasingly didn?t. They wanted more control to get quicker and cheaper results, but unfortunately this usually lead to a total lack of brand consistency and fruitless in-store marketing. Developing Createpose was a reaction to this. We?ve created a tool that gives retailers control over the production of all their retail materials, whilst ensuring they look consistent and compelling, through beautifully designed templates. Essentially, Createpose will save retailers time and money, and turn more browsers into buyers!?

http://www.createpose.com

more latest news ➡

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Sustainable pest control launched on GROW platform

GCA GROW launches sustainable pest control course

Garden centre staff can now gain knowledge to help customers to deter and combat pests in a more natural, sustainable way via the GCA GROW (Garden Retail Online Workshops) e-Learning platform. The organisation has launched its new Sustainable Pest Control course....

Rising stars with Gordon Emslie

Rising Stars finalists announced

Five individuals from GCA member garden centres have reached the finals of the industry body’s Rising Stars programme sponsored by Westland Horticulture. The staff were put forward by their garden centres and took part in a series of workshops this year. GCA...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This