Crest Garden set to impress at Glee

Crest Garden is set to launch a raft of new products at Glee supported by heavyweight advertising in the national press and specialist magazines which will run for a full five months from March next year. Brand new consumer websites will go live from September.

Investment in the Flopro? range of watering equipment continues with an additional ?1.5m being invested in bespoke new tooling for the 2016 season. The innovative range of garden watering hoses, carts and accessories is manufactured in Europe and is available exclusively to Garden Centres.

Advanced merchandising solutions and creative POS have been developed to assist consumers to easily identify the perfect hose, gun, connectors and accessories for their watering needs.

The extended range of Kent & Stowe? garden tools will be showcased at Glee including the all new ?Garden Life? range designed for ladies, younger gardeners and those with restricted movement or mobility issues.

These new introductions are designed to give maximum comfort and enjoyment from a lighter and more compact tool. The K&S range brings a traditional look with the benefits of modern manufacturing offering functionality, strength and cosmetic appeal.

Plantpak by Crest will give the propagation market a real boost in 2016 with the introduction of a comprehensive marketing initiative focusing on ?from garden to kitchen?. The campaign will include videos, POS, flyers, social media and a website.

Promotional activity will bring together ?everything you need to get growing? for example Westland compost, Unwins seeds, plantpak by Crest and Kent & Stowe tools.

Glee Stand 19G20 – H21A

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