Dates and venues for the Love the Plot You?ve Got regional masterclasses

Dates and venues are now available for the Love the Plot You?ve Got Masterclasses which take place next spring. The one day masterclasses, designed to help garden centre teams help their customers ?love their plot?, will be run by Ian Boardman of IBBIS (UK) Ltd.

Aimed at garden centre teams from the plant area, garden care and outdoor living the sessions will cover different aspects of the campaign. This will include the findings of the consumer research into what 30-45 year olds want from their outdoor spaces along with information about how the campaign is being publicised, how you can link in with the activity from your centre, before and after garden concepts and ideas on maximising sales opportunities.

The masterclasses will run from 9.30 am – 4.30 pm with tea/coffee and biscuits provided. The cost of attending is ?75 per person (plus VAT). To find out more and to book your place contact Ian Boardman ? i.boardman@ibbis.co.uk

Wed 4 Feb ? RHS Wisley

Thurs 5 Feb ? Europlants tbc

Tues 17 Feb ? Woodlodge

Thurs 19 Feb??????? – Westland, Peterborough

Fri 20 Feb ? Sinclair

Thurs 12 Mar ? Glendoick Garden Centre

Fri 13 Mar ? Creative Gardens, Donagadee

Tues 17 Mar ? RHS Harlow Carr

Love the Plot You?ve is a new garden industry campaign to demystify and popularise gardening amongst consumers who currently see the pastime as hard work and primarily for older people. The campaign is targeting consumers aged between 30-45 years old who have access to a garden or outdoor space but don?t currently make great use of it.

A consumer website will go live in early 2015 which will provide inspiration and ideas for this audience. There will also be a series of regional roadshows taking place across the country providing real examples of different themed gardens and projects.

For further information visit www.loveyourplot.com or contact Garden Industry Marketing Board Project Manager David Arnold. Tel: 07876643638 Email: daaltd@virginmedia.com to find out how you can get involved.

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