David Domoney encourages Cultivation Street Ambassadors Scheme

by | Jan 26, 2016 | News | 0 comments

National community gardening campaign Cultivation Street is bringing together garden centres and community gardening projects under a new scheme.

This spring the Cultivation Street campaign, now in its fourth year, is expanding to take the lead in building a national network of mentors to support community gardening. It will unite garden centres and communities to work together on community and school gardening projects.

The Garden Centre Ambassador Scheme is designed to nurture stronger and more supportive relationships that benefit communities and garden centres. It was borne out of a round table discussion hosted by campaign founder David Domoney including leading garden centre representatives, community leaders and schools.

It found that garden centres can receive dozens of requests from communities every week. There is currently no formal application process to help garden centres judge how to help local communities and schools. And often garden centres do not receive feedback from communities, preventing them from evaluating how effective their support has been.

The new Garden Centre Ambassador Scheme aims to change this status quo. Under the scheme, each participating garden centre will nominate a member of staff to be their community Ambassador. This Ambassador will be the point of contact between the garden centre and communities. They will build a dialogue with community members and foster a mutually beneficial relationship.

The Scheme aims to streamline community outreach efforts from garden centres and steer them towards strong and active gardening projects. It also seeks to improve relationships between garden centres and their local communities, as well as to support community and school gardening projects. It is run in association with the HTA and National Garden Gift Vouchers.

Campaign founder David Domoney said: ?So many garden centres we speak to want to offer more help and support to local community and school gardening projects. And members of those projects want to ask garden centres for help and advice, but they feel intimidated because many have never gardened before.?

?We wanted to create a simple and effective way for garden centres and communities to join forces to drive community gardening efforts. The Ambassador scheme will support and educate this bond and bring the two sides closer together.?

Carol Paris, chief executive of the Horticultural Trades Association, said: ?It’s amazing how much support we have received from garden retailers over the last three years with Cultivation Street. Creating ambassadors seems the next natural step where we can inspire more new gardeners and bring people together through community gardening.?

The Cultivation Street Ambassador Scheme will launch along with the campaign?s fourth year activities in March 2016. Garden centres should register their interest in joining the Ambassador Scheme at http://www.daviddomoney.com/cultivation-street/gcambassador/

Alternatively, garden centres can contact the Cultivation Street Hotline on 01926 641997 or email cultivationstreet@domoney.tv.

They will receive a free Ambassador Pack in the spring, plus regular resources and support as needed from the Cultivation Street campaign team.

For more information please contact cultivationstreet@domoney.tv or phone 01926 641997.

more latest news ➡

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

One4all and Dobbies enters partnership

Dobbies partners with One4all gift cards

One4all Gift Cards, is excited to announce its partnership with Dobbies Garden Centres, the UK’s largest garden centre retailer with 77 stores nationwide and nearly 160 years of expertise. Dobbies Garden Centres champion garden living all-year-round offering...

Ben Harrison announced as GCA chairman elect

GCA announces Chairman Elect for 2024/2025

The GCA has announced its Chairman Elect for 2024/25. Ben Harrison, who is Operations Director of Haskins Garden Centres, is stepping into the role and will become Chairman at the GCA’s annual conference in January 2026. Ben says: “I’m delighted to be taking on...

Notcutts celebrates at annual awards

Notcutts annual awards highlights team success

The family-owned garden centre group, Notcutts, gathered at the Chesford Grange Hotel in Kenilworth on March 14th to celebrate the successes of its colleagues across all 19 garden centres nationwide. The event, attended by over 140 colleagues, family members and...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This