Dejex seek partners to trial TagTray Concept in UK

Dejex Supplies is seeking retail partners to work for proof of trials of the TagTray system.

The TagTray Concept is a plant transport solution designed for the retailer supply chain.
The TagTray concept offers a cost-effective solution for supplying plants to retailers.
RFID tag technology allows growers to adopt a zero-landfill solution.
Alex Stevenson, MD, said: “We’re the largest supplier of plant transport trays in the UK. We wanted to provide an open architecture designed to work with any pot.
“We do not want to create a closed system. We are trying to effect change in the horticultural supply chain.”
“We now have partners for the tray design and implementation of the RFID technology. The tray is made from Kerb-side recycled material and will be 100% recyclable at the end of its useable life.
“The next step in the process is to find like minded Nurseries and Retailers that want change and will help us to test the system.”

TagTray Concept Timeline:

  • Spring 2020. Proof of Concept Trials with chosen retailers using existing returnable tray design.
  • Summer/Autumn 2020. Refinement of TagTray specific design and scanning systems.
  • Spring 2021. Full commercial role out of TagTray.


  • Zero waste to landfill.
  • No capital cost to the Nursery/Packer.
  • Complete traceability ensuring accurate billing for any losses.
  • Reduced exposure to fluctuating Packaging Recovery Note (PRN) prices.
  • Tracked and traced cleaning process ensuring low pathogen risk.
  • The use of established robust technology.
  • Tamper-proof in mould RFID labelling.
  • A sustainable business model for a circular economy.
The business in Donington, Lincolnshire, operates as a distributor for major horticulture manufacturers. It’s also the sole UK importer of many specialist brands.

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