Discover nature with WildID guides

by | Jun 2, 2023 | Features, Highlight, Promotions | 0 comments

Could you tell a blue tit from a great tit? Help your customers get to know their garden wildlife with WildID guides from Field Studies Council.

2023 is a great time to add wildlife guides to your range, with over 75% of the population expressly interested in finding out more about nature, and 39% enthusiastically keen*.

From butterflies, bees and birds to ferns, fish and flowers, WildID guides have it covered. Ideal for identifying wildlife in gardens, parks and country walks, they’re tough enough for outdoor use whatever the weather. Splashproof, compact and sustainably produced in the UK, there are 100 different titles to choose from, with over 3 million sold since the 1990s. 94% of people using WildID guides would recommend them to other people.

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WildID guides are already sold in over 200 outlets across the UK, including garden centres, gift shops and visitor centres. We offer a range of point-of-sale and merchandising options to retailers.

You can trust WildID guides to be engaging, user-friendly and accurate. Our experienced design team works closely with leading authors and illustrators, co-creating guides with nationally recognised bodies like Butterfly Conservation, Buglife and the Mammal Society. Each guide is rigorously tested by a panel of users and peer-reviewed by experts during development.

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Field Studies Council is a registered charity established in 1943. The vision of far-sighted pioneers working with evacuee children during the Second World War, we now welcome over 150,000 people each year to our field centres across the UK. Buying our WildID guides helps us transform young lives by supporting nature education, helping create the next generation of wildlife enthusiasts.

Contact us for your free welcome pack, including sample WildID guide and trade catalogue.

Contact:
Email: j.robinson@field-studies-council.org
Call: 01952 208910

* Independent market research from representative national samples
see www.field-studies-council.org/trade

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