DK Tools continues to strengthen its market presence with the launch of a diverse range of Amtech Flexi Tubs and Buckets, introduced in May 2024. This new product category under the award-winning Amtech brand is designed to meet the evolving needs of the home improvement and construction sectors. The collection features 18 SKUs with a variable capacity ranging from 14L to 65L and are available in vibrant colours such as yellow, red, blue, and green, alongside an eco-friendly black variant made entirely from 100% recycled materials.
Built to Last: Strength, Durability, and Sustainability
The Amtech Flexi Tubs are engineered for maximum strength and versatility.
Featuring a heavy-duty design, super-strong reinforced handles, and cold temperature resistance, these tubs are ideal for both professional and DIY use.
Each product is backed by a 3-year guarantee, underscoring DK Tools’ commitment to quality and customer confidence.
The eco-friendly black tubs offer the same robust durability while supporting sustainability initiatives through their recycled construction.
Market Impact and Growing Partnerships
This launch marks a significant addition to DK Tools’ expanding product portfolio. Over the past five years, the Amtech brand has secured multiple Product of the Year awards across key categories, including Hand Tools, Power Tools, Lighting, and Gardening. The Flexi Tubs range has quickly gained traction in the market, with trade customers recognising its exceptional value proposition over competitors.
Retail Success: A selection of 42L Flexi Tubs is now available in Costco as a colour-coded 4-pack, highlighting strong retail adoption. The range is also being stocked by leading wholesalers and retailers nationwide.
Industry Collaboration: In November 2024, DK Tools partnered with Constructionarium to further cement its reputation within the building and construction sectors. Constructionarium is a pioneering not-for-profit training facility in North Norfolk, offering hands-on experience to students studying built environments. Participants construct scaled replicas of iconic projects—such as London’s Gherkin—providing invaluable real-world exposure and strengthening DK Tools’ ties with the next generation of builders.
Innovative Marketing with #FlexiTubChallenge
To highlight the durability and versatility of the Flexi Tubs, DK Tools’ marketing team launched the #FlexiTubChallenge campaign. This engaging series of employee-generated content (EGC) showcases the products’ resilience in fun, memorable ways and is being shared across multiple social media platforms.
You can scan the QR code to one of the videos on the Amtech YouTube channel:
DK Tools’ New Product Development: What’s Next?
The New Product Development (NPD) team at DK Tools continues to identify range gaps and mutually beneficial opportunities to expand the Amtech portfolio with new additions:
All-Steel Contractor Tools: Professional-grade tools designed for demanding tasks on building and construction sites. The full steel body ensures maximum durability, capable of withstanding heavy-duty use for shovelling, back-filling, mixing concrete, and working with tarmac. Backed by a 3-year guarantee and finished in a striking hammer tone grey, this range combines robust functionality with a professional appearance.
Indoor and Outdoor Broom Range: The broom handles are manufactured from lightweight, powder-coated steel and feature a universal screw thread fitting for enhanced versatility. The range includes a selection of indoor and outdoor broom heads suitable for both domestic and industrial use, which can also be purchased separately. Like other Amtech products, this range is backed by a 3-year product warranty.
Get in Touch
For more information on DK Tools’ innovative product ranges or to become a stockist, please visit dktools.com or email contact@dktools.com. Alternatively, you can arrange a visit or call from their regional or national sales team.
