Dobbies continues investment in London as it opens third Little Dobbies in the capital

A fifth Little Dobbies store has opened in the UK. The new store in Richmond is now the third to pop up in the capital, following openings in Chiswick and Westbourne Grove. There are also Little Dobbies stores located in Clifton and Edinburgh.

Dobbies aims to continue the rollout of its concept stores in 2022, with more in the pipeline. Graeme Jenkins, CEO at Dobbies, says: “Our Little Dobbies stores in Chiswick and Westbourne Grove have been well received by London customers, and we are proud to be able to further expand our offering in the country’s capital with this latest opening.

“The Little Dobbies stores were designed as a new way for customers to shop local, providing the same quality products Dobbies is known for in a more urban environment. The format is proving extremely popular with customers, and we’re looking forward to even further expansion in 2022.”

Customers visiting the new Richmond branch will have the opportunity to discover a carefully curated range of houseplants, as well as convenience and sustainable gardening products. Alongside core, high quality products, customers will also have the chance to explore home decoration and spa ranges, food gifting from Hotel Chocolat and Dobbies Signature range, as well as Christmas decorations and potted real trees.