Dobbies gears up for season with new Spring campaign

by | Apr 30, 2024 | Centre News, News | 0 comments

Dobbies launches new spring advertising campaign

Dobbies has unveiled a new advertising campaign, “Spring’s OUR thing”, developed in partnership with creative agency, elvis.

Launching during National Gardening Week (29 April – 5 May), the campaign has been developed based on insight that people feel more optimistic in Spring than any other season. This is supported with research from Dobbies by Censuswide, which shows that 71%[1] of Brits say being close to nature helps them relax and 41% of respondents who use their garden for activities say being in the garden brightens their mood. 

Positioning Dobbies as champions of garden living; being in and enjoying your garden space to work, play and grow, the campaign showcases new product ranges and aims to increase awareness, putting Dobbies front of mind, and encouraging customers to visit during the Spring season.

The campaign features a quirky, humorous 30-second film, which will run across multiple media platforms. Featuring a character in various gardens while interacting with different gardeners and products, the film showcases the breadth of garden living products available in stores.

Kirsty Rockey, Head of Brand, Dobbies Garden Centres, said:“We know that people feel more optimistic in Spring than at any other time of year and that many are looking forward to seeing their gardens bouncing back to life.

“Our campaign demonstrates how liberating and rejuvenating being in touch with nature can be, and motivates customers to make the most of it. As champions of garden living, we want to remind people that Dobbies is the place to go for all they need to make the most of their gardens this Springtime.”

Watch the Spring’s OUR thing ad here: Dobbies – Spring’s OUR Thing (

*The research was conducted by Censuswide with 2007 nat rep consumers in UK 16+ between 22 March-25 March 2024. Censuswide abide by and employ members of the Market Research Society, which is based on the ESOMAR principles and are members of The British Polling Council.

more latest news ➡

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Blackbrooks installs new PV panels

Blackbrooks set to save £45k on energy costs

Blackbrooks, a family-run garden centre that has been part of the Sussex community since 1982 has won awards for innovative thinking and is now investing in a cutting edge solar system. The 287 Trina solar PV panel array has been installed at the 10-acre garden...

GCA Grow recognised at 2024 Totara Awards

GCA GROW platform takes silver at Totara Awards

The Garden Centre Association’s Garden Retail Online Workshops (GROW) e-Learning platform was presented with a ‘Highly Commended’ at the recent Totara Awards. GROW received the accolade in the ‘Best Extended Enterprise Solution’ category and was given a special...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This