Dobbies Garden Centres Christmas and January trading statement

by | Feb 8, 2017 | News | 0 comments


Dobbies Garden Centres reports its most successful Christmas trading period in the last five years with a number of standout performances for the business.

Sales of the Christmas range rose 9.8% from the previous year. Live trees had its highest ever sell through and Santa suppers and breakfasts were up 41% and 13% in the company?s restaurants across the country.

Keeping up momentum, January sales performed well with a like-for-like increase of +14% and footfall rose +7% over the month, bucking the retail trend seen in high streets up and down the nation. In addition, internet traffic grew by 127% year on year.?

John Cleland, CEO of Dobbies, said: ?As the first Christmas trading period under new ownership, I?m delighted with the performance which is a credit to the work that the team have put into new ranges, better value, improved customer service and a new approach to digital engagement.?

The solid start to 2017 is extremely encouraging and represents a strong foundation for our new 3 year strategy plan and investment for long term growth.?

Dobbies hosts its first national ?Customer First Always? conference in February and later in the month John Cleland is the keynote speaker at Garden Retail Summit 2017.

more latest news ➡

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Dobbies launches new spring advertising campaign

Dobbies gears up for season with new Spring campaign

Dobbies has unveiled a new advertising campaign, “Spring’s OUR thing”, developed in partnership with creative agency, elvis. Launching during National Gardening Week (29 April – 5 May), the campaign has been developed based on insight that people feel more...

Blackbrooks installs new PV panels

Blackbrooks set to save £45k on energy costs

Blackbrooks, a family-run garden centre that has been part of the Sussex community since 1982 has won awards for innovative thinking and is now investing in a cutting edge solar system. The 287 Trina solar PV panel array has been installed at the 10-acre garden...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This