Dr Steve Peters on achieving success

The psychiatrist behind the GB Olympic cycling team, Dr Steve Peters,?will be sharing his secrets of how to perform at the optimum level at the Garden Centre Association?s (GCA) annual conference in January (2014).

Dr Steve Peters, who is a consultant psychiatrist, bestselling author and Head of Sports Psychology for UK Athletics, will be speaking at the conference on Monday, January 27.

Iain Wylie, interim Chief Executive of the GCA, said: ?We are absolutely thrilled Steve will be joining us and sharing his secrets for success. He?s had a fascinating career, working with some of our best-known and most admired athletes including Chris Hoy, Bradley Wiggins and Victoria Pendleton to help them perform at their optimum level.

?As in his bestselling book, ?The Chimp Paradox?, Steve will be explaining his method to help us understand and control our ?inner chimp?, the irrational, impulsive, seemingly impossible part of our mind that often holds us back.

?By examining motivation, confidence and communication, he will show that competition is as much in the mind as it is in the field or on the track ? or in the garden centre. We can?t wait to hear what he has to say.?

In addition to his extraordinary success with British cycling, Steve has worked on 12 other Olympic disciplines, as well as Premier League football and English rugby.

Steve began his career as a maths teacher, before switching to medicine and specialising in patients with severe and dangerous personality disorders.

His focus is now on how the mind can enable people to reach optimum performance in all walks of life. Working with sportspeople at the top of their game, he gives them the confidence to come back from defeat and out-perform the opposition.

Steve has been described as a ?genius? by Team GB cycling coach Dave Brailsford. Meanwhile, Chris Hoy, Victoria Pendleton and Bradley Wiggins have all attributed their success to him.

The GCA conference, which is sponsored by Davidson Richards and Westland Horticulture, takes place at the Hilton Blackpool Hotel in Blackpool from January 26 until 29. More than 300 delegates are expected to attend the annual GCA Conference.

Iain continued: ?Our conference promises to be bigger and better than ever, with a new venue and a really exciting line up of speakers.

?The conference will focus on both operational side of our industry as well as strategic element of our businesses. There will also be plenty of opportunities to network and socialise.??The GCA represents nearly 200 garden centres nationwide.?Through sharing information and its inspection programme the GCA helps members to achieve high standards in customer service, plant quality and reliability.

The GCA annual conference will take place from January 26 until 29, 2014 at the Hilton Blackpool Hotel. To book a place, please visit the members? area on the GCA website via www.gca.org.uk.

Anyone who books a full conference attendance including accommodation before November 15 will benefit from a ?50 reduction in price.

For further information, please call 0118 930 8918. Alternatively, visit www.gca.org.uk, log on to www.facebook.com/GardenCentreAssociation or follow the organisation on Twitter at www.twitter.com/GC_Association.

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