Durstons new identity and new packaging was well received at GLEE.
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The subtle change to the logo was noted and commented on by retailers and buyers alike. It was not too radical.
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It reinforces Durstons position in the market place as a supplier of growing media products in the UK.
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The company also used the show to promote its 100% recyclable compost sacks. This is in support of Sir David Attenborough?s Blue Planet II.
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Durstons is encouraging other businesses to do the same; check how plastic packaging is produced.
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?Many of you will have noticed our Pink Lady at GLEE in a crafted outfit made from compost bags. You may have wondered what on earth it was all about.? Says national sales manager Dan Durston.
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?It was a PR exercise to highlight the subject in support of Blue Planet II. It showed the problem we are all faced with.
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“Until a realistic alternative solution is found, we are urging all suppliers and retailers in the trade to do as we did. Investigate how your packaging is being produced.
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“By using non-laminated films in the production, it means that the plastic is 100% recyclable.
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“It may only seem a small thing to do but it?s all the small things added together that can often make a BIG difference?.
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Glee was another great show for Durston Garden Products. New orders were placed, new contacts were made and the company?s new packaging and stylised logo was endorsed by the trade.
