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  • Durstons to launch new packaging, and new campaign, at Glee

    You can always rely on Durstons to put on a show at GLEE, and this year is no exception.

    Model Alice is wowing visitors to the Durstons stand in Hall 8. And the message to the trade is two-fold. One of new packaging, and a campaign very close to Durstons heart, plastic recycling.
     
    Durstons wants retailers to know everything they do, both as a company and as a supplier, they do with a conscience.
     
    They’re looking at ways to improve its work ethic and practice in line with everyday environmental issues.
     
    One of the company’s recent recycling projects involved looking at how its own plastic packaging was being produced. By making a one-off change to the over-printing of the bags it uses, the bags became 100% recyclable.
     
    It was such a simple change that Durstons then went viral in a plea to other businesses in the trade to follow suit. Sure enough the campaign fast started to gather momentum.
     
    Dan Durston says: “Whilst this is only ‘one small step for retail, if we all pull together, it’s a giant leap for the environment.
     
    Until a realistic alternative is discovered, we are all stuck with plastic. But that doesn’t mean we can’t reduce, recycle and re-use plastic wherever we can. So it’s down to us all to do our bit.”

    Durstons

     
     
    At its Somerset base, the company has a long history of managing its land with the environment in mind. It works hard to give back to nature whatever it takes out.
     
    On top of that, the quality of the growing media it produces, and the value-for-money its products offer, is well documented.
     
    Visit Durston Garden Products stand E20-21 in Hall 8 where you can be sure of a galactic welcome.

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