Work is underway at Eastfield Garden Centre near Bridglington to improve its customer flow and increase potential sales revenue.
Business development and town planning experts at Malcolm Scott Consultants (MSC) worked with the owners of Eastfield Garden Centre to develop proposals that would enable the centre to showcase a wider product range and enhance its customers’ experience and create a clear route through the sales area. The plans involve extending an existing canopied plant sales area to encompass 7,890 sq ft of covered area.
Andrew Burton of MSC said: “The existing covered area has been in place for almost 20 years, during which time, there has been a significant increase in the range of products stocked by the centre and Brian and the team at Eastfield had opportunity to develop a strong retail proposition in this area.
“We submitted detailed plans that would enable Eastfield Garden Centre to alter the type of structure used at the centre, in order to both enlarge the canopy area and support improvements in the display and range of products already on offer.
“The plan will affectively allow for the centre to facilitate an improved route throughout the sales area, which in turn allows customers to properly explore the centre’s offering, thereby increasing its revenue and average transaction value,” he added.
Michael Stephenson, garden centre manager, said that he was delighted approval had been secured, and that it would make a great difference to Eastfield’s offering: “Replacing our current canopy with a larger structure will enable us to dedicate additional space to showcase a wider range of products and join up the planteria and shop really well.
“We’re confident that the completed structure could lead to increased turnover, help with the customer-flow and extend visiting times, and we’re looking forward to the final result.”