Easy ways to make your shop more appealing to the customer

by | May 11, 2017 | Features, News | 0 comments

Retail isn?t any easy business. It requires hard work and long hours. The work feels like it?s never done and don?t forget, the customer?s always right.

Running a business has its ups and downs, but there are fun times too. It goes much smoother when there are processes and procedures in place. Learn easy ways to make your shop more appealing to the customer and watch it thrive.

Stock the Right Items

There?s nothing more frustrating than walking into a store and them not having the item you need. This is especially true if it?s something that?s in demand or that you assume this type of store should carry. As the shop owner, you not only want to order products so that they arrive on time, but you want to order the right items. Customers are either entering your store to shop, browse or buy, so there?s no reason you shouldn?t have what they?re looking for when they?re in your store. If you?re out of stock, then go out of your way to make sure it?ll be shipped to them.

Organize & Keep Tidy

A messy store is a huge turnoff for any customer. Not being able to locate what they came in to buy is frustrating and they?ll leave. It?s important to have the store neatly organized and always clean. There?s no excuse for letting it go. If you need to stay late or hire more help, then do it. You risk losing sales if you don?t keep up.

Offer Special Treats or Surprises

Why not surprise your guests when they enter your store with a new food service item or a hot cup of coffee. Surprise them with new products and store offerings. Putting your customer in a good mood before they shop is a smart play on your part. Invite them in to stay awhile and make each person feel comfortable.

Always Greet the Customer & Smile

Acknowledge every person who comes through your door. The ones you don?t will notice and feel like no one cares that they?re present and leave. Not only greet the customers, but do so with a smile. This is true for when they come through the front door or are browsing around the store. Ask them if they need help and let them know you?re around if they do.

Review the Products with them

Not everyone who walks through your doors will know everything about gardening. Even if they do, they may have never been in your store. Offer your assistance by reviewing products with your customers. Bingo Blooms is a great way to review flowers online, but someone in your store may want you to walk them through exactly what the flowers look like in person. This type of detail is much appreciated as someone is shopping and trying to decide between items.

Build Relationships

If someone enters your store, it?s very possible they?ll be back to shop again. That is if they had a pleasant experience the first time. Build relationships and be sure you say thank you to everyone who enters and leaves your store. Let your customers know you appreciate their business and that you hope they return soon. These little gestures go a long way and you?ll most likely see them back in the near future.

Conclusion

Working retail is challenging and takes effort. These tips are easy ways to make your shop more appealing to the customer to keep them coming back. It?s a tough job, so don?t give up. Keep trying and perfecting the small details.

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show

BURGON & BALL WINS FOUR STARS AT RHS CHELSEA

Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This