Edinburgh Woollen Mill ? Sowing the seeds of retail growth

As recent headlines have caused concern in global economic markets, we focus on a retailer that is not only investing in their new store openings, they are also providing landlords with long term income security. Edinburgh Woollen Mill, one of the UK?s largest and most loved retailers have become a key garden centre concession operator.

Edinburgh Woollen Mill offer a range of fashion and textile brands that appeal to consumers across all ages. A family run business, whose stable has grown despite the recession and recent turmoil on the High Street have identified garden centres as a key route for their expansion and growth.

As a result of their diverse retail offer they are able to provide a retail format that accommodates tailored ranges for a specific demographic, and can draw on everything from fashion to golf attire, home textiles to children?s wear.

Their expansion into garden centres has also gathered momentum in recent times and they have invested in over 30 new sites since 2009, taking their total number of standalone stores within garden centres to 58.

EWM currently operate 29 stores within The Garden Centre Group and 29 stores within other leading groups and independents, including Dobbies, Garden and Leisure, Notcutts, Stephen H. Smith, Bents, Woodcote Green, Stewarts Gardenlands, Highfield Garden World and Baytree Nurseries to name a few.

This continued growth of the EWM brand has resulted in a recent series of acquisitions which has seen the company save famous faces of the High Street and improve their entire retail proposition.

This growth started in January 2008 when the group acquired Ponden Mill and Rosebys, textile and homeware retailers. EWM now operate 127 of these homeware stores under the ?Ponden Home? brand with a presence in the high street, mill stores, concessions and out of town retail.

Most recently they have been involved in high profile acquisitions of Peacocks and Jane Norman, proving their financial stability and confidence in British retail as they look to safeguard some of the UK?s most recognisable brands and retain and increase employment within the retail sector.

As part of the Peacocks acquisition 338 stores were saved, 49 concessions, 3 warehouse facilities and the Head Office in Cardiff, this secured the jobs of over 3000 employees. This lifeline came shortly after EWM saved 33 Jane Norman stores, retaining 400 members of staff.

As a result of this recent growth the EWM proposition is not only impressive, it also offers prospective landlords the opportunity to find a bespoke clothing or homeware solution for their garden centre. The areas that these brands require varies and they can tailor a solution to each individual opportunity.

Edinburgh Woollen Mill

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