A garden is not complete without a lawn. It provides the picture for the borders and planting to frame. But attitudes towards what makes the perfect lawn are changing.
Traditionally, meticulously precise stripes were the most sought-after feature but now busy modern lifestyles mean that gardeners prefer a quick and convenient offering that is still aesthetically pleasing but easy to maintain.
To celebrate this change in trend, EGO Power+ is searching for Britain?s Best Lawn. The winner of the competition needn?t spend hours on end creating perfect stripes, EGO is instead championing healthy areas with a superior finish.
Along with the ultimate bragging right for any gardener, the prestigious title of Britain?s Best Lawn, the winner will also receive an EGO lithium-ion powered self-propelled mower and a multi-tool, worth ?1,200.
Steve Roskell, European marketing director of EGO Power+, explained: ?We?re revolutionising assumptions and perceptions of what makes the best lawned garden. EGO stands for the ultimate in convenience, something we know that modern gardeners are but without wanting to compromise on precision. We are still looking for a healthy weed-free lawn with an owner who really cares about their patch, but it needn?t have the traditional striped finish that is often wrongly associated with the best in lawncare.?
?Britain?s best can be traditional, modern, unconventional or simply the focal point of the garden. Whatever its setting it will reflect perfection but without any fuss – exactly what EGO stands for.?
Britain?s Best Lawn is open until 2?July 2017. The runner up will receive a multi-tool kit worth ?600, and third place will receive one of EGO?s powerful leaf blowers to help keep the lawn clear year on year!
For more information and to enter the competition, visit www.britainsbestlawn.co.uk.