EverGreen, the UK?s number one brand in lawn care, is aiming to solve two of the biggest problems facing lawn owners through two new product launches for 2016.
Research carried out with consumers (GfK Brandtracker) shows that most people use the poor state of their lawns as a trigger to start treating it, and one of the key indicators is moss. ?I saw moss on the lawn? was the most common answer, with 50% of respondents saying that moss was their reason for using a lawn care product.
This is where EverGreen Mosskil with lawn food comes in. It contains iron sulphate to actually kill the moss, and a high nitrogen content to help the grass grow strongly, to fill in the bare areas resulting from the dead moss and provide great greening power.
It has an easy-to-use granular format and is available in a handy 80sqm carton and an economical 400sqm bag for larger lawns.
EverGreen also has a strong brand following in the grass seed market, with the highest usage rate and the second highest consideration rate among consumers. Consumers want a name and a product they can trust ? and they want to feel confident that the grass seed they sow will germinate quickly, grow well and produce a quality lawn.
That?s where EverGreen Fast Grass lawn seed comes to the rescue. It is a superior blend of grass seed containing premium seed mixes (70% perennial ryegrass and 30% fine fescue). Importantly, it is quick to germinate ? taking just four days in ideal conditions and when applied correctly. It features Headstart Gold, the revolutionary grass seed coating that ensures rapid germination.
For more information, please visit the Scotts Miracle-Gro website: www.lovethegarden.com