Fakenham Garden Centre customers use tech to source plants

by | Oct 21, 2019 | News, Plantaria, Sustainability | 0 comments


Gardeners are now more likely to use technology to source plants before visiting a garden centre.

Software innovations and hardware installations are helping boost website visits and plant sales. This is according to one Norfolk garden centre.
Nick Haydon, Fakenham Garden Centre, said: “We introduced Joy of Plants’ Plant Finder software two years ago. Our plant department web page is now one of our most visited.
“Before, it didn’t get much traffic. But now it comes in each month at either second or third after the coffee shop and opening hours. This is significant, as you’d expect those two pages to be top anyway. So, its performing better than all the other pages.
“We also installed two freestanding, Joy of Plants’ Plant Finder touchscreen kiosks. These are in our shop and outdoor plant area, labelled up as customer information points. These provide an easy way of giving customers information about our plants.
“It also helps staff and customers pick plants for their specific requirements. It’s also useful for our non-plant, in-store experts. They can stand in front of the screen with customers and talk about each plant as required.
“Customers feel no pressure when looking at plant details. The screen isn’t all about the hard sell. Instead, it gives useful and invaluable information to the gardener.
“Also customers can create plant lists and send it to our plant manager by email. We have definitely picked some business up here.”

Finding the right plants

Joy of Plants created the Plant Finder and Touchscreen Kiosk for garden centre’s websites and plant areas. It was so customers can have an easier and familiar garden centre experience.
Nick added: “We’ve so far found many benefits of using the plant finder on our website. When a customer phones in with a plant-related question, we ask if they have access to the internet. We then talk through how to find and use the plant finder. We also go through how the customer can use the search functions to find the right plant for them.
“If our plant experts are not on hand to answer questions, our other staff members can use the plant finder to help.
“Our landscaping and design team also use it to design plant schemes for clients’ gardens too. It has many uses across departments.”
Joy of Plants has created a library of more than 14,300 garden plants and trees. It offers a platform of tools to help maximise plant sales.
Terri Jones, MD said: “The Plant Finder Touchscreen Kiosk guides customers to the plants a garden centre sells. It’s like having a new team assistant in the plant area ready to answer any plant related questions.
“The home screen can be personalised to certain plant groups. There are buttons to find plants by name or criteria to meet a customer’s precise needs.
“People who are time poor can also use the kiosk. It will save them trying to find a member of staff to help provide plant information.
“As well as customers using the kiosk staff members can also use it to help find answers to plant questions.”
Garden centres can also use the Touchscreen Kiosk as a digital advertising tool while the Plant Finder is not in use.

more latest news ➡

GCA members to compete in Worrall Cup

GCA members to compete in Worrall Cup

Members of the GCA are being invited to put their marketing and community campaigns to the test as part of the organisation’s annual Worrall Cup competition. The Association will be awarding a cup to the garden centre with the best marketing and community...

Westland growing media products added to Westland Live

Westland adds growing media to Westland Live

Westland Horticulture, home to brands such as New Horizon, Boost, Resolva, Peckish, and Kent & Stowe, has announced it has added its growing media category to Westland Live, giving its customers a one-stop shop for its brands and products. Westland Live is an...

British Garden Centres

How big is Christmas for British Garden Centres?

The highly-anticipated Christmas season has arrived early this year for British Garden Centres, as it opened its doors to customers in September to an influx of pent-up shoppers. Following a temperamental and wet summer and a few years of subdued Christmases due to...

Bradford garden centre group wins award

Bradford garden centre group wins community award

The team at a Bradford-based garden centre group is celebrating after winning a regional business award. Yorkshire Garden Centres, owner of Tong, Tingley, Bingley and Otley Garden Centres, won the Community category of the Yorkshire Post Excellence in Business...

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This