Small plants range from Farplants sees record growth
The Small Plants for Small Spaces range from Farplants is being restocked by garden centres at a record rate.
Sales of the consumer-focused range has increased by 94% ytd. Over a period of two weeks, some garden centres topped up Small Plants for Small Spaces three times.
Since its launch, the range has become Farplants third biggest annual promotion.
Farplants created the range to help gardeners find plants ideal for modern-sized gardens.
Brett Avery, Farplants MD,says: “With this range we wanted to create a consumer-focused promotion that helped solve a problem – what will work in the space I have?
“It’s fantastic to see such a positive reaction from garden centres and shoppers alike. The rate of restocking of the range shows the message has hit the mark with shoppers.
“Garden centres have embraced the concept by creating some fantastic imaginative displays.”
Joe Aldworth, marketing manager at The Old Railway Line, said: “Our customers love the concept of Small Plants for Small Spaces.
“We trailed the plants last year for the first time. They sold so well we had no choice but to stock them again this season!”
“We felt the range complimented our current bedding and seasonal ranges.
“The concept also appeals to new gardeners.
“To many, gardening can be daunting. The POS and visuals for the range gives a spark of inspiration.”
Small Plants for Small Spaces is available from Farplants from February through to late June.